59% of B2B marketers say email is the most effective channel in generating revenue (Hubspot)
What that means for you: Despite all the hype of social media, mobile, apps, etc., email still seems to be the most effective channel for generating revenue. You should use email to get traffic to your site, and keep your customers engaged with regular communications.
44% of online shoppers begin by using a search engine (Hubspot)
What that means for you: Even with the millions of ecommerce stores online, nearly 1 in 2 people who buy begin their shopping use a search engine first. So if you sell something online, don’t forget that half the battle is getting people to your store through tactics such as SEO, PPC, and email marketing.
Businesses make an average of $2 in revenue for every $1 they spend on AdWords (Google Economic Report)
What that means for you: Granted this is coming from Google, but Amazon (the world’s biggest ecommerce site) spent over $55 million on Google AdWords in 2011 alone. In our own experience as a Google Certified Partner, we can tell you the Pay Per Click (PPC) marketing is the best way to start getting customers – and get them fast.
The average sites wastes 75%+ of their traffic due to lack of persuasion and “sales-ability (Hubspot)
What that means for you: You probably spent a lot of money on that slick, snazzy looking website. But does it get lots of visitors? Do visitors “convert” when they get to your site – sign-up, share something, download something, buy something? In other words, does your website “work”. If you’re not sure, you should be testing it using website optimization tactics.
Companies that blog have 97% more inbound links (Hubspot)
What that means for you: It’s simple, the more content you put on your site the more likely people are to link to it. And the more links you get, the more likely your site will rank high in search engine results. For every business online, content creation is critical.
75% of Ecommerce Shopping Carts are abandoned (SeeWhy)
What that means for you: Only 25% of shoppers who go to checkout actually purchase the items they placed in their cart. There’s so many reasons for an abandoned shopping cart – shipping costs, taxes, price shoppers, etc. – and your goal is to minimize them. Triggered abandoned cart emails, upfront shipping costs, and website optimization testing are just a few things you can do to ensure your shoppers hit the “purchase” button.
62% of companies using LinkedIn have acquired a customer from the network (HubSpot)
What that means for you: If you’re a B2B company (like we are), maybe it’s time to forget about Facebook as your social media focus. LinkedIn is a great place to participate in forums and communities, answer questions about your industry, and of course make new connections that can benefit your business.
93.87% of sites lack valid code (Avamae)
What that means for you: Your site may be too slow, it may not be compatible in all popular browsers, it may not view properly on a tablet or mobile phone, and it may not be accessible to the 18% of internet users that have a disability.
55% of consumers recommend a company based on its customer service (Nielson)
What that means to you: When it comes to marketing your business, some things simply don’t change. Your product could be “industry leading”, “cutting edge”, or a “turn-key solution”, but what will wow customers even more is your customer service. It just goes to show that marketing isn’t a department, it’s your company.
A referred customer has a 16% higher life-time value (Nielson)
What that means to you: Each of your customers is a gateway to an entire network. Do you want a referral strategy that rewards customers, employees, and influencers for promoting your business? If not, consider implementing a referral marketing program and help your customers help you grow your business.