For business, a website has two main purposes:
1. To ATTRACT visitors
2. To CONVERT visitors into customers
Do this with:
- Intelligent usability
- Smart, simple navigation
- Persuasive headlines and copywriting
- Pages that speak to each user at different stage of buying cycle
- Setting up conversion points and measuring success.
A site should look good, but the real measurement of success is whether it can attract visitors and convert them into prospects and customers tohelp grow your business.
Here’s 10 Web Design Tips to Help Your Website convert better and generate more leads:
1. Answer “What is this?”
You’d be surprised how many businesses don’t make it clear, crystal clear, what exactly they do. Communicate what you do
in your slogan or somewhere in your header. That way, no matter what page visitors land on when entering your site, they’ll know what your business is all about.
2. Answer “Is it for me?”
Who are you targeting? Teenagers, pet owners, seniors, small businesses? Identify your audience in taglines and headlines and use images of your typical customer to signal that they’re in the right place.
3. Answer “What can I do?”
Can a visitor sign-up for a newsletter, read a blog, watch a video, download an eBook, or buy something? Make it clear what the visitor’s next steps are. Aim to capture their information through an email sign-up, free-trial, or free download so you can start marketing to them.
4. Answer “How is it different?”
There’s probably hundreds of other businesses online that offer the same products and services as you. So make sure to communicate how you’re different, what value you bring, and why a customer should choose you over your competitors.
5. Answer “Who else is using it?”
As humans we feel more secure doing something when we know others are doing it too. Highlight well-known customers throughout your site, show-off all your social media fans and followers, and include any awards or accreditations that increase your credibility.
6. Highlight Credibility
The best way to talk about your value is to have your customers speak for you. Scatter customer testimonials throughout your site (not just on a dedicated testimonials page) and include their pictures or videos whenever possible.
7. Simple Sells
No need to reinvent the wheel with your website. Keep navigation at the top and/or left hand side, avoid “flashy” moving graphics that can be distracting, and show images of real employees instead of stock photos.
8. Copy is Key
A website is a way to speak, don’t forget about persuasive copywriting. Personalize with words like “you” instead of “customer”, and “we” instead of your company name. Focus on the benefits of your products (not features) and make sure to have a clear call-to-action on every single page of your site.
9. Get Your Site Responsive
Responsive web design means that a website can “respond” to different browser sizes, including those displayed on desktops, laptops, tablets, and mobile phones. There’s thousands of WordPress templates that are both “responsive” and very affordable.
10. Make an Irresistible Offer!
Looking for a way to get more engagement on your site? Make your visitors an offer they can’t refuse. A free-trial, a moneyback guarantee, free shipping, free download, or free eBook. The goal is the get your visitor to make an easy decision with little or no risk.