- Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags (BUDDY MEDIA)
- Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets (BUDDY MEDIA)
- People referred by links on Twitter spend an average of 123.1 minutes on sites, view 2.15 pages per visit, and have a bounce rate of 56.35% (SHAREAHOLIC)
- Businesses will lose 15% of new Twitter followers within three weeks unless they make an effort to engage early (SOCIALBRO)
- 97% of Google’s total revenues come from advertising (GOOGLE INVESTOR RELATIONS)
- Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (GOOGLE ECONOMIC IMPACT REPORT)
- The most expensive keyword on Google Adwords is “Insurance” (WORDSTREAM)
- Google dominates mobile search advertising, taking 97% of mobile search spend. (SEARCH ENGINE LAND)
SEO
- Brands with a #1 organic search ranking can get 50% more clicks on average by paying for an accompanying ad (GOOGLE REPORT)
- 93% of online experiences begin with a Search Engine (SEARCH ENGINE JOURNAL)
- The top listing in Google’s organic search results receives 33% of the traffic. (SEARCH ENGINE WATCH)
- SEO leads have a 14.6% close rate, while those archaic print or direct mail ads only close at a 1.7% rate (SEARCH ENGINE JOURNAL)
MOBILE
- Mobile ads accounted for 17% of all US ad revenue in 2013, up from 9% in 2012 (IAB)
- Google accounts for 49% of mobile advertising revenue, compared to 18% for Facebook (FLURRY)
- Time spent on mobile devices by US consumers has risen to 2 hours and 42 minutes per day in 2014 from 2 hours and 38 minutes per day in 2013 (FLURRY)
- Mobile advertising spending will grow at an average of 50% per year between 2013 and 2016 (ZENITHOPTIMEDIA)
MISC
- For every $92 spent acquiring customers, only $1 is spent converting them (REDEYE)
- Articles with images get 94% more views than those without (MDG)
- Landing pages that included videos see an 86% increase in conversions (WEBDAM)
- B2B Companies that blog generate 67% more leads than those that don’t (WEBDAM)
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