It’s no secret: anyone can run a Google Pay Per Click campaign.
Set up an account, enter your credit card number, and whip up some ads.
There, you’re done.
We often meet a lot of people who ask us why they should hire a company to run their Google campaigns when they can do it themselves.
It’s true, you can do it yourself.
But it’s not about whether you can or can’t do it yourself, it’s about whether it’s worth the investment to let someone else do it.
It’s just like doing taxes for your small business. You can do them, but wouldn’t it be worth the investment to let a certified accountant do it, who has the expertise to potentially find tax savings that you might miss, and save you a lot of time in the process?
Think of a Google certified partner like an accountant for your Pay Per Click campaigns.
And here are three good reasons why you should consider one for your business’ search engine marketing:
1. They have Experience that will Reduce Your Risk
Sending all your AdWords prospects to your homepage? Broad matching all your keyword terms? Not making use of negative keywords? Not running many well balanced ad groups?
These are some of the pitfalls a certified professional will avoid. A professional will ensure you’re only attracting quality traffic, sending them to a relevant landing page, and increasing your quality score and overall conversion rate.
2. They will put in the Effort to Save You Time
Like most things done well, Google Pay Per Click campaigns just take a lot of time and effort. They need constant attention whether it’s to add or change keywords, switch budgets to better performing Ad Groups, or to create relevant landing pages that generate leads.
As a small business owner, you don’t have the time to dedicate to running a paid search campaign that is firing on all cylinders and maximizing your paid search budget. You’re leaving money on the table, or worse, you’re throwing money off the table and lighting it on fire.
3. They have Expertise that will Save You Money
Paid search professionals will monitor your campaigns frequently and make daily adjustment to bring down your overall cost per click, increase your conversion rate, and shift budget away from areas of your campaign that aren’t converting. In other words, they’ll save you money.
Ongoing changes can involve adding keywords, changing bid amounts, reviewing the actual search queries that triggered your ad, adding negative keywords, altering ad copy, changing geo-targeting settings, creating new ad groups and much more.
Finally, a good paid search professional will always be testing both your landing pages and ad creative to ensure that you’re getting the biggest bang for your buck.
Simply put, you’ll end up saving time, money, and reducing your risk by investing in a qualified professional campaign manager.
Want help driving leads with PPC? Contact us today.