• Twitter
  • Linkedin
  • Facebook
  • Pinterest
  • email
Sensei MarketingSensei MarketingSensei MarketingSensei Marketing
  • HOME
  • SERVICES
    • Influence Marketing
    • Web Design & Development
    • Loyalty & Rewards Programs
    • Advocacy & Community Programs
    • Pay Per Click
    • Conversion Rate Optimization
    • Content Marketing
    • Customer Analysis Report
    • Email Marketing
    • Social Media
  • BONDAI PLATFORM
  • OUR WORK
  • BLOG
  • ABOUT
  • CONTACT
reasons to hire marketing agency

5 Good Reasons to Hire a Marketing Agency (that You Probably Never Thought of)

By Robert Clarke | Business Development, Digital Marketing Budgets, Marketing Agency | 0 comment | 21 September, 2015 | 0

I think the word “agency” scares a lot of people.

I know it scared me when I was on the corporate side.

The word can conjure up thoughts of overelaborate marketing campaigns, expensive creative directors, big media buys, and a quick way to blow through your annual marketing budget.

I’d be lying if I said those things no longer exist, but not with your typical digital agency anymore.

In fact, I’d argue agencies have become more flexible, affordable, and able to accommodate your marketing needs.

Here’s five good reasons to hire an digital agency:

They Can Complement Your Existing Marketing Team & Resources

A lot of people think marketing agencies are where you go to when you need to launch a big fancy marketing campaign or initiative.

You can, but digital agencies are as agile as ever.

Whether you need strategy for your small marketing team, or just help with deliverables with your big marketing team, digital agencies can fit your needs.

In fact, for some of our clients, we’ve become an extension of their marketing team and attend regular marketing meetings and even events.  For other clients with no in-house marketing, we are their marketing department.

They Can Help Ensure Business Continuity Through Employee Attrition

One big benefit of working with a digital agency is that they get to know your business.

The advantage of that is that if anyone from the marketing department leaves your company, the agency can be there to help fill the void.

Depending on the capabilities of the agency, they could help ensure everything from strategy to SEO, web design to Social Media, and PPC to Email Marketing is covered.

They Can Help With Your Marketing Team’s “Overage” Work

Again, agencies aren’t always who you need to turn to for big ideas and elaborate campaigns.

Sometimes your company just may need some extra hands to deliver upon existing goals and timelines.

Whether it’s the holiday season rush, finishing up projects for year-end, or planning for 2016, don’t forget that agencies can help you reach your short and long-term goals.

They’ve Worked With Tons of Tools, Technologies & Clients…and Know What Works

One of the big advantages of working at an agency is that you get a lot of exposure.

Exposure to different tools, technologies, and best practices, but also to a lot of different types of businesses, business models, and industries.

In other words, agencies often know what works, and what can work with your business.

Maybe they know the best way to prospect with social media for your B2B biz, the best way to design your homepage to maximize free-trials for your software, or the best way to get more referrals from your existing ecommerce customers.

Agencies can offer a lot of insight into the marketing of your business.

They’re More Affordable than You Might Think

How much do agencies cost?

To put things into perspective first, let’s talk about how much a marketing employee costs.

As I’ve outlined in a previous blog about actual costs of hiring a Marketing Director vs. An Agency, when you hire someone you’re not only paying for their salary, but also things like:

  • RECRUITMENT
  • HIRING
  • INTEGRATION AND TRAINING
  • BENEFITS
  • EQUIPMENT
  • RENT
  • HR/IT SUPPORT
  • CPP
  • TAXES
  • BUSINESS EXPENSES
  • VACATION/SICK DAYS

The actual costs of hiring someone is closer to 2-3 times their salary after you factor in all of the above.

That means a $50K a year marketing employee actually costs your company $100K-$150K in real costs.

And not that I’m advocating replacing employees with agencies, but there’s a lot you can do with $100K, as outlined in “What I’d Do With a $100K Digital Marketing Budget“.

And the best part, agencies are business expenses and thus tax deductible.

So next time you’re looking for marketing help, don’t overlook your friendly neighbourhood digital agency 🙂

[vc_btn title=”Contact Your Digital Marketing Team” style=”flat” shape=”rounded” color=”turquoise” size=”lg” align=”center” i_align=”left” i_type=”fontawesome” i_icon_fontawesome=”fa fa-adjust” i_icon_openiconic=”vc-oi vc-oi-dial” i_icon_typicons=”typcn typcn-adjust-brightness” i_icon_entypo=”entypo-icon entypo-icon-note” i_icon_linecons=”vc_li vc_li-heart” link=”url:http%3A%2F%2Fop-ed.ca%2Fcontact-us%2F|title:CONTACT%20US|” button_block=”true” add_icon=”” i_icon_pixelicons=”vc_pixel_icon vc_pixel_icon-alert”]
hiring a marketing agency, picking digital marketing agency

Robert Clarke

Robert is Chief Marketing Officer at Sensei Marketing, a Full-Service Digital Marketing Agency located in Toronto, Ontario.

More posts by Robert Clarke

Related Post

  • Why Hiring a Marketing Agency Isnt Necessarily Outsourcing

    Why Hiring a Marketing Agency Isn’t Necessarily “Outsourcing”

    By Robert Clarke | 0 comment

    It’s a general rule (so take with grain of salt), but for most SMBs the cost of hiring a marketing agency is probably in the same ballpark as hiring a full-time marketing employee (not includingRead more

Leave a Comment

Cancel reply

Your email address will not be published. Required fields are marked *

CUSTOMER ACQUISTION

Pay Per Click
Web Design & Development
Content Marketing
Web Conversion Optimization
SEO
Email Marketing

CUSTOMER EXPERIENCE

Customer Insight Analysis
Customer Experience Management
Loyalty & Rewards Program
Advocacy & Community Programs
Influence Marketing
Social Media

RECENT BLOGS

  • How to Grow Your Influencer Community Through Data
  • How Social Monitoring and Influence Marketing Can Benefit from Human-Powered AI
  • How to Identify and Use Brand Influencers Effectively
  • Why You Need Context When It Comes to Big Data and AI
  • 2020 Customer Experience Trends Not to Overlook

PARTNERSHIPS & ACCREDITATIONS

SOCIAL MEDIA

ABOUT

About
Our Work
Blog
Speaking Events & Workshops
Contact Us

ADDRESS

100 University Avenue
Suite 500
Toronto ON
Canada
M5J 1V6
Phone: 1.416.484.1400
  • HOME
  • SERVICES
    • Influence Marketing
    • Web Design & Development
    • Loyalty & Rewards Programs
    • Advocacy & Community Programs
    • Pay Per Click
    • Conversion Rate Optimization
    • Content Marketing
    • Customer Analysis Report
    • Email Marketing
    • Social Media
  • BONDAI PLATFORM
  • OUR WORK
  • BLOG
  • ABOUT
  • CONTACT
Sensei Marketing