Over the years we’ve designed literally hundreds of landing pages for our client’s PPC campaigns.

The goal of a landing page is simply to “convert”.

A conversion is the action you want the user to take.  It could be to complete a form, call a number, download a white paper, or to make a purchase.

Here’s a few of our favourite landing pages designed to convert:

New Paperless Technology

Ambir nForm is a new paperless technology that eliminates the need for printing and scanning forms (it’s all done on a tablet).  As this is a new technology we wanted to focus on what the platform looks like with the main image, and ask people to sign up for a demo to learn more while also having a form field to ask any questions.

Camp Day

This is a landing page for Tim Horton’s Children’s Foundation’s “Camp Day”.  It’s all about the kids for Camp Day, and the focus is the page is to help raise donations with a simple CTA.

Book that Vacation

This is a landing page designed for those specifically looking for a UK tour.  The focus is to request further information on the UK tour of your choice to take advantage of a limited-time discount.

Smart Cookie

We designed an ecommerce landing page for a single-line product for cookie-making.  To highlight how it works we made the video front and centre and accompanied it with a big, contrasting add to cart button.

Take the Pain Out of Payroll

Wagepoint provides an online payroll solution.  As well all know payroll can be both tricky and time-consuming, we wanted to highlight how Wagepoint makes the process painless (and to prove it, users can sign up for a free trial).