Advocacy: The final stage of Sensei’s Customer Lifecycle Engagement is really the beginning. Sensei Marketing’s strategists and technologies develop, manage, and track user communities designed to convert loyal customers into brand advocates. As powerful for B2B as B2C (if not more so), our technologies enable more cost-effective campaigns whose user and campaign data syncs directly with internal CRMs and marketing software.
We identify opportunities and threats to community building based on the success of customer touch points and competitive forces. With this data (and benchmark) we design the platform, campaign, and metrics for a successful brand communities.
Building a user communities requires more than a technology platform; it requires an understanding of customer motivations, campaign tactics that add value to the customer’s personal or business life, and the right gamification strategy to keep users interested and engaged.
The value of a brand community rests identifying and developing advocates within the group. Sensei’s strategists and applications provide engagement campaigns that leverage the power of community advocates to drive more relevant and convertible leads.
We will work with your marketing, sales, and HR teams to develop internal community platforms that drive opportunities for employee advocacy (new employee acquisition, lead acquisition) business process improvement, product development, and stronger employee morale.
Our event management software, a module within the CXM Platform, is utilized for on-demand creation and management of advocate and employee events. Decrease operational costs and improvement efficiency while empowering employees and customers to drive more leads and business intelligence.
Strategic use of gamification strategies such as rewards, badges, top-10 lists, and/or promotional campaigns (sweepstakes, contests, etc.) are available to drive more engagement and excitement within the employee or user communities.
Develop and execute content strategies including blogs, white papers, videos, podcasts, or infographics to add value to the customer community and drive repeat visits and engagement.
Web-based administrative portal which gives your business ad-hoc or on-demand activity, penetration, and engagement reports; identifies and segments community users by advocate strength and measures the impact of each groups contribution to the business’s lead generation and bottom line.
The Sensei CXM Platform, which has been supporting this program for over five years, has proven to be flexible enough to manage our unique needs and stood up to all the security rigors a financial institution puts such applications through.
Looking for an advocacy or community portal or platform, or help creating an advocacy program for your business? Call 1.416.484.1400 or complete form below.