The hype around social influence has been circling around me like a cyclone for a few years now, online, in-print and in-person. I’ve been open and honest with my views on the challenges with the current methodology being used by marketers and software providers alike until someone asked me to “put your money where your mouth is.”
And so I am.
This spring Que Publishing, a publishing imprint of Pearson, will release Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing coauthored by Danny Brown and me!
Danny and I will move the conversation beyond social influence scoring and give you a start-to-finish blueprint for making influence marketing work in your organization.
Featuring case studies, empirical evidence, digital workshops and much, much more, Influence Marketing is based on successful campaigns that Danny and I have jointly and independently executed in this space. We look forward to sharing more with you in early January!
In the meantime, you can take advantage of the Cyber Monday week-long offers on Amazon.
Feed Your Community, Not Your Ego