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Is there a future for public relations in the era of social media? Will influence marketing kill traditional PR? And what’s the actual difference between the two? To begin with, it might be really tricky to distinguish traditional Public Relations from Influencer Marketing without knowing exactly what you’re talking about. The two seem similar inRead more

One of the main challenges that insurance companies face is a need to differentiate themselves. This industry overall, is just waking up to social media and influencer marketing, but some campaigns already stand out tremendously. Let’s have a look! 1. Sonnet And Optimism On Instagram Where do you least expect to see an Insurance ad?Read more

Do logos actually have a significant effect on customer acquisition or customer development? Does a logo have a power to drive or sustain business? Here’s a few of the businesses that changed their logos with mixed reviews in 2018 (with just a sprinkle of some 2017 gems). MINI, Now In 2D MINI, The British premiumRead more

Influence marketing is constantly evolving. It’s no longer defined solely by number of followers, outdated vanity metrics and measures (see the fate of Klout), but now focuses on identifying the right influencers who have a greater impact on the desired market. Did you know? Businesses make $6 for every $1 they invest in Influence Marketing.Read more