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Think of Artificial Intelligence not as something to replace humans, but automating and augmenting our cognitive skills. From repetitive and mundane tasks to predictive analytics across multiple industries, AI has the intelligence of human thought but at a much larger scale. Depending on the type of AI in use, it can even go beyond humanRead more

One of the questions we hear a lot is can B2B influence marketing be as successful as B2C influence marketing? Especially in the telecom industry – can B2B influence marketing be used effectively there? Marketers in this industry have mastered various consumer models for their B2C strategy, but B2B marketing remains a challenge. Three yearsRead more

Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be multiple shifts in social that will redefine customer experience. But what does this mean for the business, or the customer?  For starters,Read more

My social media history has been over 10 years on Facebook, 8 years on Twitter, and 6 years on Instagram. What are they to me? Facebook is my personal journal, Twitter is my professional mouthpiece, and Instagram is my digital photo album. What is keeping me there? How long will I remain a part ofRead more

What you want to know from your customers, and what they need to tell you, are two different things. While it’s important to find answers to the questions your business might have, answers to questions you never asked are -arguably – more important. Customer experience is about the connection your brand makes with its customersRead more

Social media continues to allow more businesses to tell their story, drive awareness, generate sales, acquire customers, and foster customer loyalty. But while customer acquisition may be THE goal, social media is equally key at converting those customers into your influencers and brand advocates. The customer experience that social media delivers is not in theRead more

“Effect” or “epic” fails? Does it make you think which word is apt? Or could it be a typo? But no fail, that title got you. While this article will talk about the effects of customer experience fails, it will also give examples of epic fails. So there, it’s either. That’s how a typo error,Read more

“Let’s start from the very beginning, a very good place to start. When you read you begin with A-B-C, when you sing you begin with DO-RE-MI.” So goes the song in the classic musical, “The Sound of Music.” Just as it is in learning anything, there are ways and steps that get you there. InfluencerRead more

They are not the Kardashians, not even close to their mini version. Their social following numbers are in the low thousands, sometimes not even that. They matter not because of the number of followers, but their engagement and impact on the purchase decisions of potential buyers. “Less is more” is the creed for which microRead more