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influence marketing campaign on buyers

How to Focus Your Influence Marketing Campaign on BUYING Customers

By Charmaine Deogracias | Customer Acquisition, influence marketing, Influence Marketing Methodologies | Comments are Closed | 1 October, 2019 | 3

There are three key reasons why people buy products, services, and ideas: they need it, they think they need it, and they were told it’s a need. In all these, influence marketing can play an important role.  A purchase driven by an actual need is rational, functional and intentional. Rational because there’s a reason toRead more

b2b mobile experience examples

5 Examples of B2B Brands Using Mobile to Enhance CX

By Charmaine Deogracias | B2B, Customer Experience, Digital Marketing, Uncategorized | Comments are Closed | 27 August, 2019 | 1

In an era of mobile technology, the choice to do and make business is no longer tethered to a desk. Customers now judge a brand by its digital experience.  Mobile solution delivers more than just the convenience of connectivity and productivity to do business wherever and whenever.  The business case is clear and real asRead more

How to Turn Customer Loyalty to Advocacy

By Charmaine Deogracias | Advocacy Marketing, Customer Advocacy, Customer Experience, Customer Loyalty, Customer Satisfaction, Social Media | 2 comments | 30 July, 2019 | 0

I am loyal to a particular brand of shampoo but the buck stops with me. I have an affinity to this one coffee shop, but not really loyal to it. Until it had a rewards program, at least… In not so many marketing jargons, simply put from a customer’s perspective, that’s loyalty and advocacy rightRead more

how to engage influencers

How to Write An Introduction Email to an Influencer (Using Examples)

By Charmaine Deogracias | influence marketing, Influence Marketing Methodologies | Comments are Closed | 17 July, 2019 | 0

Reaching out to an influencer begins with an email. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Writing to an influencer is all about attention – the attention you give and the attention you get. If you can catch her attention, the more likely theRead more

5 Examples of Influence Marketing in the Manufacturing Industry

By Charmaine Deogracias | Branding, Customer Experience, Digital Marketing, influence marketing, Influence Marketing Methodologies | Comments are Closed | 2 July, 2019 | 1

As a sector of the economy that produces finished goods, the manufacturing industry needs to be a money-maker. From cars, food and beverage, industrial/engineering equipment, to fashion and beauty – if it’s manufactured, then it needs to be marketed. Technology hasn’t just changed the way of thinking and doing things – it’s also changed theRead more

How to Build a Community in the Healthcare Industry

By Charmaine Deogracias | Customer Acquisition, Customer Experience, Digital Marketing, Influence Marketing Methodologies, Social Experience | Comments are Closed | 11 June, 2019 | 2

When you think about how to build a community in the healthcare industry, and reduce the divide between medical and social circles, healthcare is the obvious connector. Social engagement happens in medical circles of health care providers, researchers, and patients just as medical talks also happen in social circles. This interplay happens because healthcare affectsRead more

5 Ways Influence Marketing Can Work for Professional Associations

By Charmaine Deogracias | Influence Marketing Methodologies | Comments are Closed | 10 May, 2019 | 1

For professional associations, organizations, and special interest or cause-oriented groups, influence is relative to membership. The bigger the number, the greater the influence. Key to this is member engagement. In the digital age, membership recruitment happens in social spaces. That is when it becomes a derivative of influence marketing. Here are five examples of howRead more

5 Ways to Improve Customer Experience with Artificial Intelligence

By Charmaine Deogracias | Artificial Intelligence, Customer Experience, CX Strategy | 3 comments | 16 April, 2019 | 2

Think of Artificial Intelligence not as something to replace humans, but automating and augmenting our cognitive skills. From repetitive and mundane tasks to predictive analytics across multiple industries, AI has the intelligence of human thought but at a much larger scale. Depending on the type of AI in use, it can even go beyond humanRead more

5 Examples of B2B Influence Marketing in the Telecom Industry

By Charmaine Deogracias | B2B, Influence Marketing Methodologies | Comments are Closed | 26 March, 2019 | 2

One of the questions we hear a lot is can B2B influence marketing be as successful as B2C influence marketing? Especially in the telecom industry – can B2B influence marketing be used effectively there? Marketers in this industry have mastered various consumer models for their B2C strategy, but B2B marketing remains a challenge. Three yearsRead more

The Shifts in Social Media That Will Advance Customer Experience

By Charmaine Deogracias | Content Marketing, Customer Experience, CX Strategy, Social Experience, Social Media, Uncategorized | 2 comments | 20 February, 2019 | 0

Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be multiple shifts in social that will redefine customer experience. But what does this mean for the business, or the customer?  For starters,Read more

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