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How to Grow Your Influencer Community Through Data

By Danny Brown | influence marketing | 0 comment | 9 June, 2020 | 3

As part of a bigger marketing strategy, an influencer community is one of the most effective brand marketing tools around, both for the B2B and B2C markets. From sharing updates by your business to growing brand advocates around your products and services, utilizing an influencer community can also help you gain valuable feedback from theRead more

How Social Monitoring and Influence Marketing Can Benefit from Human-Powered AI

By Danny Brown | Artificial Intelligence, B2B, Customer Acquisition, influence marketing | 0 comment | 31 March, 2020 | 1

When social media first began gaining popularity with brands, the first thing they wanted to know was, “What are people saying about us?” It’s understandable – whereas before brands would only get to find out what the public’s perception of them was when the cash registers slowed down, now they could get insights on what wasRead more

How to Identify and Use Brand Influencers Effectively

By Danny Brown | Customer Acquisition, Customer Development, influence marketing, Influence Marketing Technologies | 0 comment | 10 March, 2020 | 2

The search for brand influencers, and how to identify them, has seen numerous pieces of technology come and go over the years. Some, good – others, not so much. As the sophistication of the technology has grown, so has the methodology of identifying brand influencers. Or has it? Despite numerous pieces of content, talks, caseRead more

Big Data and AI

Why You Need Context When It Comes to Big Data and AI

By Danny Brown | Artificial Intelligence, Customer Acquisition, Customer Experience | 0 comment | 19 February, 2020 | 7

One of the things marketers and brands alike continue to be excited about is the potential of Big Data and Artificial Intelligence (AI). This excitement is understandable – the ability to tap into previously unheard of sources of information about our customers is a very big thing indeed. Whether the excitement being generated is fullyRead more

Using Context Marketing to Meet the Needs of Your Buyers

By Danny Brown | Customer Acquisition, Marketing | 0 comment | 29 January, 2020 | 3

One of the buzzwords finding renewed popularity in the digital marketing space is context marketing, or the ability to look into the context of what your customers want and deliver on that need. While the term itself is nothing new, having been around for at least the last ten years or so, its newfound fameRead more

Social business

Why Your Organization Benefits From Being a Social Business

By Danny Brown | Corporate, Sensei Perspective, Social Enterprise, Social Media | 0 comment | 21 January, 2020 | 2

Along with the term Big Data, Social Business has become one of the terms du jour when it comes to how organizations work. Several agencies and organizations have come up with their definitions of what a social business is. As we begin to be able to measure the degree to which employees collaborate in helpful waysRead more

Bad marketing

Why Bad Marketing Ruins the Customer Experience

By Danny Brown | Customer Experience, Marketing | 0 comment | 15 January, 2020 | 2

I’m a marketer. In marketing, our mission, if you like, is to instill desire. You may see a product you like, but don’t necessarily need. Marketing’s job is to instill enough desire around that product to make you need, or want, it. While there are several facets to marketing – including the afore-mentioned desire, asRead more

Brands and Marketers

Brands and Marketers Won’t Ruin Social Media – Consumers Will

By Danny Brown | Customer Experience, Social Experience | 0 comment | 7 January, 2020 | 2

There’s a popular saying that marketers have ruined social media. As a marketer, I agree and disagree. Yes, crappy marketing by brands, or crappy marketers in general, ruin social media. Yet that’s been true of any crappy marketing, and it’s not restricted to social media. Let’s face it, crappy anything ruins something. A crappy experience with aRead more

ROI influence marketing

Six Simple Steps to Measure the ROI of Influence Marketing

By Danny Brown | influence marketing, Influence Marketing Methodologies, Social Media | 0 comment | 17 December, 2019 | 2

When it comes to measuring the return on investment (ROI) of influence marketing, social media offers some key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. The use of flyers, posters, billboards andRead more

Real time marketing

Real-Time Marketing or Data Driven Marketing?

By Danny Brown | Digital Marketing, Marketing | 0 comment | 3 December, 2019 | 1

When I was a teen, back in the 80’s – yes, I’m old – there was this bakery just off my local high street. It was a family-owned bakery, and had a mix of fancies, pastries, bread and sweets (candy in North America). While the goods being sold were a great mix, and kept theRead more

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