Blog

As both Nike and Gillette have shown in recent months, cause marketing is becoming an increasingly core part of a brand’s marketing strategy. From societal and political issues and more, businesses aren’t afraid to take a definitive stand when it comes to potentially controversial topics. But does this have an impact on the brand’s perceptionRead more

With Disney’s streaming service about to launch, and other platforms either already in the streaming game or about to enter it, how much of a threat is this to Netflix, and what does it means for users of online streaming services? Will the likes of the video game crash of the 80’s, and the musicRead more

Fast food chain Wendy’s is facing major backlash and calls for a boycott on social media at the moment, due to their refusal to join the Fair Food Program, that offers human rights and protection from abuse for farm workers in the fast food supply chain. As the calls for Wendy’s to join the programRead more

As research continues to show, social media addiction is a growing concern, and one that’s causing serious problems when it comes to our mental and physical health. But whose responsibility is it to find a solution to this growing issue – the networks and users of them, or  do marketers have a responsibility on how theyRead more

Unless you live on the moon, you can’t have missed the new Gillette ad and the brand’s accompanying campaign to rethink their “best a man can get” slogan. Picking up on the #MeToo movement, Gillette wants men to think on how they represent themselves in the world, and what it actually takes to be a “good man”.Read more

With the release of the Edelman 2018 Trust Barometer, it’s clear to see a trend of dark social being utilized by social media users. With people’s trust in social media dropping to only 41% globally, perhaps the increase in dark social should come as no surprise. With 2018 being a bad year all round for socialRead more

In today’s mobile first world, you might think outdoor ads and billboards are yesterday’s news. But someone forgot to tell DOOH, or digital out of home advertising. With the news that Netflix paid $150 million for a DOOH ad to attract new talent, and four of the 10 largest spenders on billboards being Apple, Google, Amazon,Read more

When Lululemon announced they had launched a loyalty program, they became the latest brand to shift focus from their core business to take a new direction. As the likes of Staples and Apple have shown, this services-over-product approach can be key to moving forward and adapting to the new behaviours of today’s consumers. In thisRead more

When Dolce and Gabbana released a racist Chinese ad, it was just the latest in a long line of marketing gone wrong when it comes to the fashion world. From LuluLemon saying their customers were too big for their products, to Topman describing their customers as football hooligans and criminals, it seems the fashion worldRead more

The search for brand influencers, and how to identify them, has seen numerous pieces of technology come and go over the years. Some, good – others, not so much. Remember Klout, anyone? As the sophistication of the technology has grown, so has the methodology of identifying brand influencers. Or has it? Despite numerous pieces ofRead more