Blog

How important is the customer experience in the modern marketing climate? More than 80% of companies currently compete based largely or entirely on the basis of customer experience (CX). As well, according to one study, customer experience leaders outperform the market. In other words, what you sell or what you charge for it isn’t asRead more

Sensei Marketing is proud to announce it has acquired Profilio Digital, a Toronto-based digital studio that focuses on design, development, UI/UX, branding and creative strategy. Profilio Digital’s clients will now have access to the expanded services and larger team offered by Sensei Marketing. Adrian Savin, Profilio’s principal, will join Sensei as Director, Strategy. Adrian holdsRead more

Artificial intelligence is well on its way to taking over the world. But that’s not a bad thing — that’s a good thing. The successful use of automation, artificial intelligence and emotional intelligence not only frees up time and resources for businesses, but it helps those companies to excel at a much higher rate thanRead more

It’s well-known that communities are highly beneficial for B2C companies. Concepts like email lists and user-generated content have been used by companies to increase consumer engagement and curry brand loyalty while simultaneously maximizing the potential for future sales from this community. The same idea holds true for B2B organizations. In fact, a B2B community isRead more

The days of brands competing solely on the basis of price and prestige are gone. Today, the real way to the heart of consumers is through the customer experience (CX). We’ve all heard about the value of the customer experience, but only the most successful businesses realize just how important the customer experience is to the bottom line. It’sRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 18th installment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

As customer service increasingly moves on to social media, it is now more important than ever to have a good strategy if you want to offer great experiences. Starting with a good strategy can be the difference between generating an army of loyal customers and a horde of trolls. Here’s what I’ve learned from aRead more

Uber will deliver your Big Mac combo to your doorstep. Amazon wants to deliver your new shirt by drone. And Dominoes will soon deliver your pizza by a self-driving car, complete with a heated compartment to keep your pie warm. It’s the race to be the fastest, the most innovative, and the most convenient deliveryRead more

“Content is king” is something we hear frequently — but even a king has boundaries to his dominion. While content is definitely a critical component of your online presence and allows you to engage with the public in creative, organic ways, the best content in the world means nothing for your business if your business isn’t earning profit. YouRead more

Superior customer experience isn’t always about exceeding customer expectations. Sometimes the most memorable experiences come from delivering on promises and demonstrating genuine concern for client needs. Today, consumers expect to come away from every engagement with a positive brand image, one they want to share with their peers, colleagues and family. Here are five examplesRead more