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5 enterprise cx platforms

5 CX Platforms for Enterprise

By Robert Clarke | Customer Experience | Comments are Closed | 29 October, 2019 | 3

How important is the customer experience in the modern marketing climate? More than 80% of companies currently compete based largely or entirely on the basis of customer experience (CX). As well, according to one study, customer experience leaders outperform the market. In other words, what you sell or what you charge for it isn’t asRead more

Sensei Marketing Inc. Acquires Profilio Digital

By Robert Clarke | Sensei News | Comments are Closed | 16 September, 2019 | 1

Sensei Marketing is proud to announce it has acquired Profilio Digital, a Toronto-based digital studio that focuses on design, development, UI/UX, branding and creative strategy. Profilio Digital’s clients will now have access to the expanded services and larger team offered by Sensei Marketing. Adrian Savin, Profilio’s principal, will join Sensei as Director, Strategy. Adrian holdsRead more

examples b2b brands using ai enhance cx

5 Examples of B2B Brands Using AI to Enhance Customer Experience

By Robert Clarke | Artificial Intelligence, B2B, Customer Acquisition, Customer Experience | 3 comments | 13 August, 2019 | 0

Artificial intelligence is well on its way to taking over the world. But that’s not a bad thing — that’s a good thing. The successful use of automation, artificial intelligence and emotional intelligence not only frees up time and resources for businesses, but it helps those companies to excel at a much higher rate thanRead more

5 platforms for b2b communities

5 Platforms to Grow Your Branded B2B Community

By Robert Clarke | B2B, Business Development, Customer Acquisition, Customer Development | Comments are Closed | 18 June, 2019 | 0

It’s well-known that communities are highly beneficial for B2C companies. Concepts like email lists and user-generated content have been used by companies to increase consumer engagement and curry brand loyalty while simultaneously maximizing the potential for future sales from this community. The same idea holds true for B2B organizations. In fact, a B2B community isRead more

attract millennials with customer experience

5 Ways to Attract Millennials with a Better Customer Experience

By Robert Clarke | Customer Experience, Social Media | 1 comment | 23 April, 2019 | 0

The days of brands competing solely on the basis of price and prestige are gone. Today, the real way to the heart of consumers is through the customer experience (CX). We’ve all heard about the value of the customer experience, but only the most successful businesses realize just how important the customer experience is to the bottom line. It’sRead more

Real World Examples of Google AdWords Campaigns for Search “Network Support Services”

By Robert Clarke | Conversion Rate Optimization, GOOGLE ADWORDS | Comments are Closed | 25 January, 2019 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 18th installment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

social media strategies to boost cx

3 Social Media Strategies To Boost Your Customer Experience

By Robert Clarke | Customer Experience, Social Experience, Social Media | Comments are Closed | 19 December, 2018 | 1

As customer service increasingly moves on to social media, it is now more important than ever to have a good strategy if you want to offer great experiences. Starting with a good strategy can be the difference between generating an army of loyal customers and a horde of trolls. Here’s what I’ve learned from aRead more

in-home automation will disrupt industries

Why “In-Home Automation” will Disrupt Retail, Fast Food & Ecommerce…even Amazon

By Robert Clarke | B2B, Customer Experience, Ecommerce | Comments are Closed | 20 November, 2018 | 2

Uber will deliver your Big Mac combo to your doorstep. Amazon wants to deliver your new shirt by drone. And Dominoes will soon deliver your pizza by a self-driving car, complete with a heated compartment to keep your pie warm. It’s the race to be the fastest, the most innovative, and the most convenient deliveryRead more

blog lead gen tips

How To Turn Blog Reads Into Leads

By Robert Clarke | Conversion Rate Optimization, Customer Acquisition, Lead Conversion | 3 comments | 16 October, 2018 | 0

“Content is king” is something we hear frequently — but even a king has boundaries to his dominion. While content is definitely a critical component of your online presence and allows you to engage with the public in creative, organic ways, the best content in the world means nothing for your business if your business isn’t earning profit. YouRead more

5 Memorable Customer Experience Examples from the Financial Services Industry

By Robert Clarke | B2B, Customer Experience | 1 comment | 18 September, 2018 | 1

Superior customer experience isn’t always about exceeding customer expectations. Sometimes the most memorable experiences come from delivering on promises and demonstrating genuine concern for client needs. Today, consumers expect to come away from every engagement with a positive brand image, one they want to share with their peers, colleagues and family. Here are five examplesRead more

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