Blog

The more things change, the more they stay the same. That could be construed as the theme of the customer experience trends we see coming in 2020. Or maybe we were just ahead of our time in 2019? In a nutshell, we’re still looking at consumer-driven engagements and experiences that add value to the consumer.Read more

It’s no secret that influence marketing is growing in popularity. This year, 65 percent of marketers increased their influence marketing budgets, and 18 percent of those companies will spend in excess of $100,000 on influencers. While some cynical consumers might roll their eyes at the concept of influence marketing, it’s hard to argue with theRead more

The bad news for Facebook just doesn’t seem to quit surfacing. We had Cambridge Analytica’s data scandal in 2018 that revealed it had harvested the personal data of millions of people’s Facebook profiles without their consent and then used it for political advertising purposes. Despite reports of this happening since 2015, Facebook refused to publiclyRead more

Five years ago, I penned an article entitled “The New Marketing Trend You Must Pay Attention To,”  in which I suggested that despite all the talk of new social media platforms and technologies, the one real trend you need to pay attention to is the speed at which marketers must operate, not what technologies andRead more

Is there a future for public relations in the era of social media? Will influence marketing kill traditional PR? And what’s the actual difference between the two? To begin with, it might be really tricky to distinguish traditional Public Relations from Influencer Marketing without knowing exactly what you’re talking about. The two seem similar inRead more

Client: Ringling College of Art & Design The cost of post-secondary education continues to grow to the point where many families simply can’t afford it, causing those who make the financial sacrifice to be beholden to student debts for many years past graduation. Then there’s the increasing bar that admissions departments place on acceptance, withRead more

One of the main challenges that insurance companies face is a need to differentiate themselves. This industry overall, is just waking up to social media and influencer marketing, but some campaigns already stand out tremendously. Let’s have a look! 1. Sonnet And Optimism On Instagram Where do you least expect to see an Insurance ad?Read more

Influence marketing is constantly evolving. It’s no longer defined solely by number of followers, outdated vanity metrics and measures (see the fate of Klout), but now focuses on identifying the right influencers who have a greater impact on the desired market. Did you know? Businesses make $6 for every $1 they invest in Influence Marketing.Read more

Two new influencer marketing identification platforms seem to pop up with the demise of each platform that shuts its digital doors. This tells me that there’s still a growing demand for influencer marketing strategies, but it also highlights the fact that no one seems to be getting it just right. Five years ago, in theRead more

Influencer marketing is the new face of brand marketing. That is because it does not only drive brand awareness but it encourages action. In fact, 49% of people say they rely on recommendations from influencers they trust when they are making purchasing decisions. Combine that with $6.50 made for every $1 that businesses spend on influencerRead more