Does this sound familiar? Someone from your team attends a sales and marketing conference for a few days only to return with an Instagram feed full of cocktail events and selfies with peers from other companies. Upon return, his or her day-to-day duties replace the actionable business plan that should have been implemented with theRead more
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There’s no disputing the fact that customer testimonials are critical to a business. They build trust in the brand and product, they establish credibility, and they provide the social proof that buyers seek when making purchase decisions. In fact, compared to other forms of content, customer testimonials are reported to have an 89% effectiveness rateRead more
In this digital age of the informed patient, healthcare companies need to find innovative ways to reach their various audiences. One approach to find new connections is influencer marketing. According to the Association of National Advertisers, 75% of advertisers in the U.S. make use of influencer marketing and, due to the success of it, 43%Read more
My Google Home Assistant has heard me ask many things, from “Hey, Google…play Fleetwood Macs’ greatest hits,” to “Hey, Google…add red curry paste to my shopping list.” And, often, she gets me and complies. Recently, I asked “Hey, Google…which pizzerias have the best ratings?” to which it provided a list of many within a 16Read more
Episode or Podcast #1 of Marketing on Tap where Sensei Marketing Co-hosts Sam Fiorella and Danny Brown talk beer and marketing. In this episode they talk about the controversy surrounding Instagram Influencer Elle Darby and her ask for free accommodation at the White Moose Cafe in exchange for positive reviews. Fair or foul? Watch asRead more
It has been over seven years in the making, I guess. After a long-term friendship and partnership in various endeavors, including the formation and management of a student mental health not-for-profit organization and co-authoring a marketing book on Influence Marketing, Danny has joined me in the professional world. I’m thrilled to announce that Danny BrownRead more
Are influencers people with lots of followers? How do I find them? What should I offer them? There’s a lot of confusion about Influence Marketing. Influence Marketing has definitely matured past the days when it was defined by Klout and vanity metrics; however, with that growth comes a whole new set of complexities that stillRead more
In an increasingly digitized world, influencer marketing, which focuses on marketing through people rather than directly to the market, is one of the most successful ways to reach and influence potential customers. This form of marketing focuses on identifying the right type of influencers who have greater impact on the desired market. If your organizationRead more
I’m often asked to help a business grow qualified business leads because growth is stagnant or profitability is down. It’s a common enough request for professionals in my industry, I guess. I’ve come to learn another fact that is quite common among those who make this request: Stagnant sales growth and profitability among those complainingRead more
“Dear Jim, we’re happy to inform you that you’ve been selected to represent our product…”. Ugh. I hate getting these kind of pitch emails. First off, my name is not Jim. It’s Sam. “Happy to inform you…” means I stop reading instantly and delete the email without reading further as this must be another emailRead more