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Despite one’s views on what an influencer is or isn’t, it’s impossible to ignore the power of influence marketing; if not as a sales tool, certainly as an opportunity to raise brand awareness. Regardless of the purpose for choosing an influence marketing strategy, the success of any campaign is, in part, related to the offerRead more

There are many definitions and ways of practicing “influence marketing” and I’ve tried most of them. In fact, my failure with early forms of influence marketing schemes and tools is what drove me to co-author: Influence Marketing: How To Create, Manage, and Measure Brand Advocates in Social Media Marketing. In general, we’ve distilled the practiceRead more

Increasing customer loyalty is a very important aspect of business today. There are too many choices for customers to go elsewhere on a whim. This is not to say that a company shouldn’t continue to acquire new customers, but the loyal customers are the ones that will name drop you in conversations. They will recommendRead more

Are you interested in working with influencers to promote your telecommunications business? Wondering how to search and connect with the right influencers? Influencers can help promote your brand to a broader, yet tailored, audience. Watch this video learn the five steps to creating an effective influencer marketing strategy for the telecommunications industry.  Read more

(NOTE: Blog updated in August 2019 with additional influence marketing examples) Influencer marketing is one of the most useful and efficient ways for businesses to reach potential customers for their products and services. According to a study by Adweek, 75% of brands engage with influencers as a part of their main marketing strategy. Businesses knowRead more

With the decision to trade in my 7-year-old Acura MDX for a smaller crossover, I started one of those common life journeys that we either love or hate: buying a car. Do I buy another used car or a new one? Do I buy or lease? Should I buy foreign or domestic? Will I overcomeRead more

NOTE: Updated May 2019 to include 10 more customer experience examples! Great customer service goes beyond fixing a computer or handing out discounts. It’s about leaving people with a good feeling about your business. And thanks to social media, your customers and prospects are already sharing thoughts about your brand whether you like it or not. SoRead more

Facebook, the social media juggernaut, seems intent on swallowing up any social media network that poses a threat to its soon-to-be monopoly over the world’s mindshare. Facebook is a precursor to The Borg: Assimilating competitive networks until all that’s left is one large, ubiquitous social network. Facebook Acquires Instagram, Assimilates Audience Data Facebook acquired Instagram,Read more

The practice of influence marketing or “influencer marketing” is showing no signs of slowing down. Klout scores, which used to be the go-to starting point for most marketer’s influence marketing campaigns are making way – thankfully – to more reasoned engagement strategies that consider what motivates a consumer to make a purchase or what moves him/herRead more

Sensei Marketing Inc. is proud to announce that it has acquired Op Ed Marketing, a niche marketing firm specializing in lead acquisition strategies, including search engine marketing, website conversion optimization, and content marketing. Robert Clarke, Op Ed Marketing’s principal, will join the Sensei Marketing team in the role of Chief Marketing Officer, joining current executivesRead more