• Twitter
  • Linkedin
  • Facebook
  • Pinterest
  • email
Sensei MarketingSensei MarketingSensei MarketingSensei Marketing
  • HOME
  • SERVICES
    • Influence Marketing
    • Web Design & Development
    • Loyalty & Rewards Programs
    • Advocacy & Community Programs
    • Pay Per Click
    • Conversion Rate Optimization
    • Content Marketing
    • Customer Analysis Report
    • Email Marketing
    • Social Media
  • BONDAI PLATFORM
  • OUR WORK
  • BLOG
  • ABOUT
  • CONTACT
problem with yellow pages 360

The Big Problem with Yellow Pages 360 and Mass Marketing Platforms

By Robert Clarke | Business Development, Digital Marketing Budgets, GOOGLE ADWORDS, Lead Generation, Marketing Agency, Paid Search | 0 comment | 3 November, 2014 | 0

I already ranted about Rogers OutRank and mass PPC platforms including Yellow Pages 360.

But there’s one very important problem with them that I failed to mention.

That is the problem of competition.

Yellow Pages 360 marketing solutions offer Search Engine Optimization, Search Engine Marketing, and Display Marketing, among other things.

problem with yellow pages 360

But the problem with offering these services is that both costs and success are very much intertwined with what your competition is doing (or not doing).

For example, you’re the owner of a home renovation company in Toronto, and you sign-up for Yellow Pages 360 SEO services so you can rank better on Google for terms like “home renovation company Toronto”.

The problem comes when another home renovation company also signs up for their SEO services, and they’re also looking to rank better on Google for terms like “home renovation company Toronto”.

You have two companies competing against each other to get better rankings on Google for the same keywords, and they’re both paying the same company for SEO services.

The same goes for Search Engine Marketing (SEM) services, also known as Pay Per Click or PPC services.

If both of our Toronto home renovation companies are using Yellow Pages 360 SEM services, and both companies bid on keyword “home renovation company Toronto”, then they are driving up each other’s Cost Per Click (CPC) costs.

And what happens if your business isn’t localized, but can sell online or anywhere in Canada?  What if 2, 10, or 50 companies where competing in the same market, and all using Yellow Pages 360?

As a rule, I don’t think most Digital Marketing Agencies take on more than one client per industry, sector, or market.

I don’t know how Yellow Pages 360 or other mass marketing platforms get around this conflict of interest, but I’d definitely be interested in hearing how.

digital marketing agencies, sem, seo, yellow pages 360, yellow pages 360 review, yellow pages business center review

Robert Clarke

Robert is Chief Marketing Officer at Sensei Marketing, a Full-Service Digital Marketing Agency located in Toronto, Ontario.

More posts by Robert Clarke

Related Post

  • truth about rogers outrank

    The Truth About Rogers Outrank

    By Robert Clarke | 0 comment

    Expect the same customer attention from Rogers Outrank as you would a Rogers Cable customer

  • ways to improve business sales

    3 Ways to Improve Business Sales for 2012

    By Robert Clarke | 0 comment

    Times are tough, and so is the competition. If you’re looking for ways to improve business sales for 2012, Op Ed Marketing recommends 3: 1. Email and Social Media Marketing No matter how big orRead more

  • Real World Examples of Google AdWords Campaigns for Search “Network Support Services”

    By Robert Clarke | 0 comment

    We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 18th installment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google aRead more

  • Digital Marketing Budgeting TIps

    How I’d Spend a 100K Marketing Budget

    By Robert Clarke | 0 comment

    Hypothetical, over-generalized, and to be taken with a grain of salt, but here’s how I’d spend $100K.

  • Your SEO Company Let You Down (On Purpose)? Sue Them

    By Robert Clarke | 6 comments

    The defendant, Rainmaker Institute, is accused of knowingly violating Google SEO guidelines by building “link farms” on behalf of the plaintiff’s several legal domains.

Leave a Comment

Cancel reply

Your email address will not be published. Required fields are marked *

CUSTOMER ACQUISTION

Pay Per Click
Web Design & Development
Content Marketing
Web Conversion Optimization
SEO
Email Marketing

CUSTOMER EXPERIENCE

Customer Insight Analysis
Customer Experience Management
Loyalty & Rewards Program
Advocacy & Community Programs
Influence Marketing
Social Media

RECENT BLOGS

  • How to Grow Your Influencer Community Through Data
  • How Social Monitoring and Influence Marketing Can Benefit from Human-Powered AI
  • How to Identify and Use Brand Influencers Effectively
  • Why You Need Context When It Comes to Big Data and AI
  • 2020 Customer Experience Trends Not to Overlook

PARTNERSHIPS & ACCREDITATIONS

SOCIAL MEDIA

ABOUT

About
Our Work
Blog
Speaking Events & Workshops
Contact Us

ADDRESS

100 University Avenue
Suite 500
Toronto ON
Canada
M5J 1V6
Phone: 1.416.484.1400
  • HOME
  • SERVICES
    • Influence Marketing
    • Web Design & Development
    • Loyalty & Rewards Programs
    • Advocacy & Community Programs
    • Pay Per Click
    • Conversion Rate Optimization
    • Content Marketing
    • Customer Analysis Report
    • Email Marketing
    • Social Media
  • BONDAI PLATFORM
  • OUR WORK
  • BLOG
  • ABOUT
  • CONTACT
Sensei Marketing