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We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 17th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

My Google Home Assistant has heard me ask many things, from “Hey, Google…play Fleetwood Macs’ greatest hits,” to “Hey, Google…add red curry paste to my shopping list.”  And, often, she gets me and complies. Recently, I asked “Hey, Google…which pizzerias have the best ratings?” to which it provided a list of many within a 16Read more

If you’re a small business and you’ve been around for 30 years, you must be doing something right. Great Lakes Brewery, located in Etobicoke (just west of Toronto, Canada), pride themselves on the quality of their craft beer, and rightly so. But it’s their marketing, and how they create advocates at employee and customer level, thatRead more

If you’re not familiar with Rand Fishkin, he’s known as “The Wizard of Moz”. He started SEOMoz (now just Moz) 17 years ago. His Whiteboard Friday SEO video series is one the of best examples of content marketing. He’s a digital marketing an SEO thought leader, whom I’ve personally learned a lot from over theRead more

If you’re in the SaaS business, there’s two things you need to focus on. The first is getting traffic to your website. There’s lots of ways to do that but let’s save that for another day, and assume your site gets visitors (check out my previous post about a Saas marketing plan or this handy guideRead more

A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People don’t care about your company, your mission statement, your philosophy, or even your product service.Read more

Episode or Podcast #1 of Marketing on Tap where Sensei Marketing Co-hosts Sam Fiorella and Danny Brown talk beer and marketing. In this episode they talk about the controversy surrounding Instagram Influencer Elle Darby and her ask for free accommodation at the White Moose Cafe in exchange for positive reviews. Fair or foul? Watch asRead more

It has been over seven years in the making, I guess. After a long-term friendship and partnership in various endeavors, including the formation and management of a student mental health not-for-profit organization and co-authoring a marketing book on Influence Marketing, Danny has joined me in the professional world. I’m thrilled to announce that Danny BrownRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 16th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

Are influencers people with lots of followers?  How do I find them?  What should I offer them? There’s a lot of confusion about Influence Marketing. Influence Marketing has definitely matured past the days when it was defined by Klout and vanity metrics; however, with that growth comes a whole new set of complexities that stillRead more