Blog

Superior customer experience isn’t always about exceeding customer expectations. Sometimes the most memorable experiences come from delivering on promises and demonstrating genuine concern for client needs. Today, consumers expect to come away from every engagement with a positive brand image, one they want to share with their peers, colleagues and family. Here are five examplesRead more

We’ve all seen them, and probably have a few favourites – evergreen marketing campaigns that seem to last across generations. But do they? Or do they eventually run out of steam? What happens when a message that once stood as the poster child for great marketing suddenly becomes stale and out of date? Or, evenRead more

Customer Experience is one of the most recurring themes on this site. We have Customer Experience blogs touching on things like sales and marketing to best practices and examples of some successful CX campaigns. On my last blog “Research Rules – How to Create an Excellent Customer Experience Strategy In 5 Steps!” I couldn’t help butRead more

Unless you’ve been living under a rock for the last two years, Colin Kaepernick and his stand against racial injustice in the U.S. has been at the forefront of both political and sports news. Now, with global sports brand Nike choosing Kaepernick as the face of their 30th anniversary “Just Do It” campaign, both KaepernickRead more

“Let’s start from the very beginning, a very good place to start. When you read you begin with A-B-C, when you sing you begin with DO-RE-MI.” So goes the song in the classic musical, “The Sound of Music.” Just as it is in learning anything, there are ways and steps that get you there. InfluencerRead more

When you’re a huge brand like Calvin Klein, you pretty much have your fingers on the pulse of your fans/customers. After all, you don’t get to be an international success story by employing bad marketing ideas. However, a recent marketing campaign from Calvin Klein showed that even the biggest brands still get it wrong. WhenRead more

Do logos actually have a significant effect on customer acquisition or customer development? Does a logo have a power to drive or sustain business? Here’s a few of the businesses that changed their logos with mixed reviews in 2018 (with just a sprinkle of some 2017 gems). MINI, Now In 2D MINI, The British premiumRead more

Sounds great, right? Pay just a buck a beer? After all, who wouldn’t want to enjoy a beer for less than it takes to buy a coffee? Well, that’s exactly what Ontario beer drinkers have been promised by the new Premier, Doug Ford, following a campaign promise he ran on. But is the offer asRead more

In episode six of the Marketing on Tap podcast, we ask the question – have social media influencers worn out their welcome? With recent examples of luxury resorts throwing up their arms in frustration at would-be social influencers asking for free stays worth thousands of dollars, to a “retired influencer”, Josh Ostrovsky, telling wannabe influencersRead more

So, you’ve been hearing all this buzz about Customer Experience Strategy and decide your company can’t afford to keep away any longer? Keep visiting your competitor’s website and are greeted by one of these? Although installing a chatbot onto your site is not enough to ensure a better customer experience for your visitors, if youRead more