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Influencer marketing is the new face of brand marketing. That is because it does not only drive brand awareness but it encourages action. In fact, 49% of people say they rely on recommendations from influencers they trust when they are making purchasing decisions. Combine that with $6.50 made for every $1 that businesses spend on influencerRead more

Does this sound familiar? Someone from your team attends a sales and marketing conference for a few days only to return with an Instagram feed full of cocktail events and selfies with peers from other companies. Upon return, his or her day-to-day duties replace the actionable business plan that should have been implemented with theRead more

When customers buy from you, they want it to be an enjoyable experience that’s well-worth their valuable time. That’s in addition to buying a great product or service, of course. Customer experience goes beyond standard, expected customer service. It means intuitively guiding customers through the buyer’s journey in a way that caters to their interests,Read more

There’s no disputing the fact that customer testimonials are critical to a business. They build trust in the brand and product, they establish credibility, and they provide the social proof that buyers seek when making purchase decisions. In fact, compared to other forms of content, customer testimonials are reported to have an 89% effectiveness rateRead more

In this digital age of the informed patient, healthcare companies need to find innovative ways to reach their various audiences. One approach to find new connections is influencer marketing. According to the Association of National Advertisers, 75% of advertisers in the U.S. make use of influencer marketing and, due to the success of it, 43%Read more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 17th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

My Google Home Assistant has heard me ask many things, from “Hey, Google…play Fleetwood Macs’ greatest hits,” to “Hey, Google…add red curry paste to my shopping list.”  And, often, she gets me and complies. Recently, I asked “Hey, Google…which pizzerias have the best ratings?” to which it provided a list of many within a 16Read more

If you’re a small business and you’ve been around for 30 years, you must be doing something right. Great Lakes Brewery, located in Etobicoke (just west of Toronto, Canada), pride themselves on the quality of their craft beer, and rightly so. But it’s their marketing, and how they create advocates at employee and customer level, thatRead more

If you’re not familiar with Rand Fishkin, he’s known as “The Wizard of Moz”. He started SEOMoz (now just Moz) 17 years ago. His Whiteboard Friday SEO video series is one the of best examples of content marketing. He’s a digital marketing an SEO thought leader, whom I’ve personally learned a lot from over theRead more

If you’re in the SaaS business, there’s two things you need to focus on. The first is getting traffic to your website. There’s lots of ways to do that but let’s save that for another day, and assume your site gets visitors (check out my previous post about a Saas marketing plan or this handy guideRead more