Blog

So, you’ve been hearing all this buzz about Customer Experience Strategy and decide your company can’t afford to keep away any longer? Keep visiting your competitor’s website and are greeted by one of these? Although installing a chatbot onto your site is not enough to ensure a better customer experience for your visitors, if youRead more

When a respected leader in the tech industry suggests maybe you should consider deleting your social media accounts – all of them – it’s more than worth listening to. This is exactly what Jaron Lanier suggests in his new manifesto/book, “10 Arguments for Deleting Your Social Media Accounts Right Now”, and is the topic ofRead more

In episode four of the Marketing on Tap podcast, we take a look at how the fallout from the Cambridge Analytica scandal has left an indelible mark on how social networks gather data about their users. While Facebook may say it’s taken steps to ensure it’s going to do a lot better when it comesRead more

In a digital world where everyone has a great website, a newsletter, a live chat, a Facebook page, an app, and a blog – it’s hard to stand out. Enter Customer Experience (CX). CX is basically the sum total of how customers view and interact with your brand. And it’s going to be the bestRead more

In episode three of the Marketing on Tap podcast, we take a look at how a giant of consumer packaged goods fell from grace when it left the Canadian market and became entangled in what would be known as “ketchup wars”. When Heinz moved its production of its famous ketchup from Canada to the U.S.Read more

Influence marketing is constantly evolving. It’s no longer defined solely by number of followers, outdated vanity metrics and measures (see the fate of Klout), but now focuses on identifying the right influencers who have a greater impact on the desired market. Did you know? Businesses make $6 for every $1 they invest in Influence Marketing.Read more

In episode two of the Marketing on Tap podcast, we take a look at how backlashes can start quickly when brands looking to be socially responsible get it wrong. Elon Musk, and his attempts to help – some would say hinder – the rescue efforts to free the kids trapped in a cave in Thailand,Read more

In this first episode of the Marketing on Tap vlog and podcast, we take a look at how influence marketing has changed since our acclaimed book on the topic came out five years ago. Is influence marketing in a better place than it was? Are brands using it better to gain actual business results? AndRead more

Back in 2012, my friend and colleague Sam Fiorella and I sat down to write what would become Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing. At the time, influence marketing was still in its infancy. At least, proper influence marketing. While the term was around, it was geared towards social influence,Read more

Two new influencer marketing identification platforms seem to pop up with the demise of each platform that shuts its digital doors. This tells me that there’s still a growing demand for influencer marketing strategies, but it also highlights the fact that no one seems to be getting it just right. Five years ago, in theRead more