Blog

“Dear Jim, we’re happy to inform you that you’ve been selected to represent our product…”. Ugh. I hate getting these kind of pitch emails. First off, my name is not Jim. It’s Sam. “Happy to inform you…” means I stop reading instantly and delete the email without reading further as this must be another emailRead more

The writing is on the wall, or the tweets are on the tweetstream: Twitter is dying. Forget the fact that Twitter’s usership has been flat for the last 3-4 years. Forget the fact that Twitter’s stock price has gone from over $50/share to under $17/share in last three years. The most alarming, death-knell sign thatRead more

Despite one’s views on what an influencer is or isn’t, it’s impossible to ignore the power of influence marketing; if not as a sales tool, certainly as an opportunity to raise brand awareness. Regardless of the purpose for choosing an influence marketing strategy, the success of any campaign is, in part, related to the offerRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

There are many definitions and ways of practicing “influence marketing” and I’ve tried most of them. In fact, my failure with early forms of influence marketing schemes and tools is what drove me to co-author: Influence Marketing: How To Create, Manage, and Measure Brand Advocates in Social Media Marketing. In general, we’ve distilled the practiceRead more

Increasing customer loyalty is a very important aspect of business today. There are too many choices for customers to go elsewhere on a whim. This is not to say that a company shouldn’t continue to acquire new customers, but the loyal customers are the ones that will name drop you in conversations. They will recommendRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 14th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

Are you interested in working with influencers to promote your telecommunications business? Wondering how to search and connect with the right influencers? Influencers can help promote your brand to a broader, yet tailored, audience. Watch this video learn the five steps to creating an effective influencer marketing strategy for the telecommunications industry.  Read more

Influencer marketing is one of the most useful and efficient ways for businesses to reach potential customers for their products and services. According to a study by Adweek, 75% of brands engage with influencers as a part of their main marketing strategy. Businesses know that today’s consumers are knowledgeable and not easily swayed by traditionalRead more

With the decision to trade in my 7-year-old Acura MDX for a smaller crossover, I started one of those common life journeys that we either love or hate: buying a car. Do I buy another used car or a new one? Do I buy or lease? Should I buy foreign or domestic? Will I overcomeRead more