The latest posts here on Sensei Blogs have been inspired by our insights into businesses that have been living through the age of disruption, which references the interruption of a business’ outbound communications (branding, public relations, marketing and brand messaging) by consumer messages.
In this series:
The Courage of Passion Brands and Leaders
Stop Measuring Customer Service
Changing the Rules of Engagement
Where savvy marketers used to be able to dictate consumer preferences and create a brand’s image through recency (reach and frequency) of media placement, today these attributes are formulated by the wisdom of crowds.
Feed Your Community, Not Your Ego
Join us tonight on Twitter for the #bizforum weekly debate where you can join your colleagues debate the merits of a “brand ideology” business strategy over traditional product marketing. #bizforum occurs every Wednesday night from 8 to 9 PM Eastern Standard Time.