The latest posts here on Sensei Blogs have been inspired by our insights into businesses that have been living through the age of disruption, which references the interruption of a business’ outbound communications (branding, public relations, marketing and brand messaging) by consumer messages.
Where savvy marketers used to be able to dictate consumer preferences and create a brand’s image through recency (reach and frequency) of media placement, today these attributes are formulated by the wisdom of crowds.
Feed Your Community, Not Your Ego
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