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Home Archive by category "Artificial Intelligence"

How Social Monitoring and Influence Marketing Can Benefit from Human-Powered AI

By Danny Brown | Artificial Intelligence, B2B, Customer Acquisition, influence marketing | Comments are Closed | 31 March, 2020 | 1

When social media first began gaining popularity with brands, the first thing they wanted to know was, “What are people saying about us?” It’s understandable – whereas before brands would only get to find out what the public’s perception of them was when the cash registers slowed down, now they could get insights on what wasRead more

Big Data and AI

Why You Need Context When It Comes to Big Data and AI

By Danny Brown | Artificial Intelligence, Customer Acquisition, Customer Experience | Comments are Closed | 19 February, 2020 | 7

One of the things marketers and brands alike continue to be excited about is the potential of Big Data and Artificial Intelligence (AI). This excitement is understandable – the ability to tap into previously unheard of sources of information about our customers is a very big thing indeed. Whether the excitement being generated is fullyRead more

examples b2b brands using ai enhance cx

5 Examples of B2B Brands Using AI to Enhance Customer Experience

By Robert Clarke | Artificial Intelligence, B2B, Customer Acquisition, Customer Experience | 3 comments | 13 August, 2019 | 0

Artificial intelligence is well on its way to taking over the world. But that’s not a bad thing — that’s a good thing. The successful use of automation, artificial intelligence and emotional intelligence not only frees up time and resources for businesses, but it helps those companies to excel at a much higher rate thanRead more

5 Ways to Improve Customer Experience with Artificial Intelligence

By Charmaine Deogracias | Artificial Intelligence, Customer Experience, CX Strategy | 3 comments | 16 April, 2019 | 2

Think of Artificial Intelligence not as something to replace humans, but automating and augmenting our cognitive skills. From repetitive and mundane tasks to predictive analytics across multiple industries, AI has the intelligence of human thought but at a much larger scale. Depending on the type of AI in use, it can even go beyond humanRead more

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