AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more
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Attract, B2B, Business Development, Convert, GOOGLE ADWORDS, Keep, Lead Generation, LinkedIn, Mobile Marketing, Paid Search, Pay Per Click, PPC, Referral Marketing, SEARCH ENGINE OPTIMIZATION | Comments are Closed | 25 October, 2016 | 0
Attract, Business Development, Conversion Optimisation, Convert, Digital Marketing Budgets, Keep, Marketing Agency | Comments are Closed | 8 December, 2015 | 0
I’ve still yet to come across a marketing strategy that can’t be summed up in three words: attract, convert, and keep. With digital marketing, your goal is to get people to your website, landing page, or web properties (attract). Once there, you want to give them a compelling reason to take some sort of action so youRead more
Attract, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, PPC, Twitter | Comments are Closed | 27 April, 2015 | 0
We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the tenth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more
A handy guide to the main paid search and related ad platforms that can help you boost your business.
Toronto’s Uberflip wants to help you manage, measure, and flip content into eventual customers. Here’s a quick Q & A with Uberflip’s Hayley Mullen to help you understand what it’s all about.
Attract, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Website Optimization | 3 comments | 8 April, 2014 | 1
By popular demand, we introduce the eighth instalment of a series we call “Critiquing Your Google AdWords Campaigns”.
Attract, Blogging, Business Development, Conversion Rate Optimization, Convert, Email Marketing, GOOGLE ADWORDS, influence marketing, Keep, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Referral Marketing, Search Engine Optimization, Social Media, Website Optimization | Comments are Closed | 3 January, 2014 | 0
We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more
Attract, Conversion Optimisation, Conversion Rate Optimization, Convert, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Website Design, Website Optimization | 2 comments | 15 December, 2013 | 1
We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the seventh instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as theirRead more
SEO is not a sprint. It’s a marathon. In fact, it’s a marathon where there’s obstacles, the rules change constantly, and there’s no real finish line. But despite the fact that SEO is a moving target, there are things that will have definite impact. Here’s what we think an SEO company should be doing (orRead more
Attract, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click | Comments are Closed | 20 November, 2013 | 0
Expect the same customer attention from Rogers Outrank as you would a Rogers Cable customer