Blog

It’s well-known that communities are highly beneficial for B2C companies. Concepts like email lists and user-generated content have been used by companies to increase consumer engagement and curry brand loyalty while simultaneously maximizing the potential for future sales from this community. The same idea holds true for B2B organizations. In fact, a B2B community isRead more

One of the questions we hear a lot is can B2B influence marketing be as successful as B2C influence marketing? Especially in the telecom industry – can B2B influence marketing be used effectively there? Marketers in this industry have mastered various consumer models for their B2C strategy, but B2B marketing remains a challenge. Three yearsRead more

Uber will deliver your Big Mac combo to your doorstep. Amazon wants to deliver your new shirt by drone. And Dominoes will soon deliver your pizza by a self-driving car, complete with a heated compartment to keep your pie warm. It’s the race to be the fastest, the most innovative, and the most convenient deliveryRead more

Superior customer experience isn’t always about exceeding customer expectations. Sometimes the most memorable experiences come from delivering on promises and demonstrating genuine concern for client needs. Today, consumers expect to come away from every engagement with a positive brand image, one they want to share with their peers, colleagues and family. Here are five examplesRead more

Does this sound familiar? Someone from your team attends a sales and marketing conference for a few days only to return with an Instagram feed full of cocktail events and selfies with peers from other companies. Upon return, his or her day-to-day duties replace the actionable business plan that should have been implemented with theRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 17th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People don’t care about your company, your mission statement, your philosophy, or even your product service.Read more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 16th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

Don’t let yourself catch the FOMO epidemic as you take your business into 2018. “Fear of missing out” is real in the fast-paced world of digital marketing. But fear not, we’re here to tell you the 7 hot B2B marketing trends that will grow your business in the coming year. 1. Harness the power of influence marketing. UsingRead more

Do you know what the the primary purpose of your B2B website is? It’s not to get traffic.  It’s not to get inbound links  It’s not even to rank #1 on Google. Those are all secondary goals. The main purpose of your website is to convert visitors into customers. Conversion.  Conversion.  Conversion. Your website needsRead more