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Home Archive by category "B2B"
in-home automation will disrupt industries

Why “In-Home Automation” will Disrupt Retail, Fast Food & Ecommerce…even Amazon

By Robert Clarke | B2B, Customer Experience, Ecommerce | 0 comment | 20 November, 2018 | 1

Uber will deliver your Big Mac combo to your doorstep. Amazon wants to deliver your new shirt by drone. And Dominoes will soon deliver your pizza by a self-driving car, complete with a heated compartment to keep your pie warm. It’s the race to be the fastest, the most innovative, and the most convenient deliveryRead more

5 Memorable Customer Experience Examples from the Financial Services Industry

By Robert Clarke | B2B, Customer Experience | 0 comment | 18 September, 2018 | 0

Superior customer experience isn’t always about exceeding customer expectations. Sometimes the most memorable experiences come from delivering on promises and demonstrating genuine concern for client needs. Today, consumers expect to come away from every engagement with a positive brand image, one they want to share with their peers, colleagues and family. Here are five examplesRead more

executive training influence marketing

Forget Conferences, 5 Benefits of Executive Education for Your Company

By Sam Fiorella | B2B, Digital Marketing, influence marketing | Comments are Closed | 12 June, 2018 | 2

Does this sound familiar? Someone from your team attends a sales and marketing conference for a few days only to return with an Instagram feed full of cocktail events and selfies with peers from other companies. Upon return, his or her day-to-day duties replace the actionable business plan that should have been implemented with theRead more

google adwords examples

Awful to Amazing: Real World Examples of Google AdWords Campaigns for “Data Backup Software”

By Robert Clarke | B2B, Conversion Rate Optimization, GOOGLE ADWORDS, Paid Search, Pay Per Click, PPC | Comments are Closed | 10 April, 2018 | 0

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 17th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

website lead generation

The One Thing Your Website Is Missing that Will Get You More Leads

By Robert Clarke | B2B, Business Development, Conversion Optimisation, Conversion Rate Optimization, Copywriting, Customer Acquisition, Digital Marketing, Lead Generation | Comments are Closed | 13 February, 2018 | 0

A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People don’t care about your company, your mission statement, your philosophy, or even your product service.Read more

call tracking software google adwords examples

The Good, the Bad & The Ugly – Examples of Google Ads & Landing Pages for Search “Call Tracking Software”

By Robert Clarke | B2B, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, Pay Per Click, PPC | Comments are Closed | 12 December, 2017 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 16th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

b2b digital marketing trends 2018

Say No to FOMO: 7 B2B Marketing Trends You Need to Know to Grow Your Biz in 2018

By Robert Clarke | B2B, Business Development, Conversion Rate Optimization, Customer Acquisition, influence marketing | Comments are Closed | 21 November, 2017 | 3

Don’t let yourself catch the FOMO epidemic as you take your business into 2018. “Fear of missing out” is real in the fast-paced world of digital marketing. But fear not, we’re here to tell you the 7 hot B2B marketing trends that will grow your business in the coming year. 1. Harness the power of influence marketing. UsingRead more

tips to get more leads from your b2b website

5 Tips to Turn Your B2B Site into Your Top Sales Source

By Robert Clarke | B2B, Conversion Optimisation, Conversion Rate Optimization, Lead Generation | Comments are Closed | 24 October, 2017 | 2

Do you know what the the primary purpose of your B2B website is? It’s not to get traffic.  It’s not to get inbound links  It’s not even to rank #1 on Google. Those are all secondary goals. The main purpose of your website is to convert visitors into customers. Conversion.  Conversion.  Conversion. Your website needsRead more

google ads landing page examples influencer marketing software

Good & Bad Examples of Google AdWords Ads & Landing Pages for Search “Influencer Marketing Software”

By Robert Clarke | B2B, Conversion Optimisation, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, influence marketing, Landing Page Optimization, Lead Conversion, Lead Generation, Lead Generation, SaaS | Comments are Closed | 29 August, 2017 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

problem with linkedin advertising

The Big Problem with Advertising on LinkedIn

By Robert Clarke | B2B, Business Development, LinkedIn, Paid Search | 0 comment | 15 November, 2016 | 0

LinkedIn can be an attractive place to advertise, especially for B2B companies. After all, you can target people by their industry, company, title, location, job skills, seniority, interests, school attended, and on and on. You can do some pretty laser-targeted campaigns. And I’ve built several targeted campaigns using LinkedIn’s sponsored updates, complete with videos andRead more

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