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Home Archive by category "B2B"

How Social Monitoring and Influence Marketing Can Benefit from Human-Powered AI

By Danny Brown | Artificial Intelligence, B2B, Customer Acquisition, influence marketing | Comments are Closed | 31 March, 2020 | 1

When social media first began gaining popularity with brands, the first thing they wanted to know was, “What are people saying about us?” It’s understandable – whereas before brands would only get to find out what the public’s perception of them was when the cash registers slowed down, now they could get insights on what wasRead more

b2b mobile experience examples

5 Examples of B2B Brands Using Mobile to Enhance CX

By Charmaine Deogracias | B2B, Customer Experience, Digital Marketing, Uncategorized | Comments are Closed | 27 August, 2019 | 1

In an era of mobile technology, the choice to do and make business is no longer tethered to a desk. Customers now judge a brand by its digital experience.  Mobile solution delivers more than just the convenience of connectivity and productivity to do business wherever and whenever.  The business case is clear and real asRead more

examples b2b brands using ai enhance cx

5 Examples of B2B Brands Using AI to Enhance Customer Experience

By Robert Clarke | Artificial Intelligence, B2B, Customer Acquisition, Customer Experience | 3 comments | 13 August, 2019 | 0

Artificial intelligence is well on its way to taking over the world. But that’s not a bad thing — that’s a good thing. The successful use of automation, artificial intelligence and emotional intelligence not only frees up time and resources for businesses, but it helps those companies to excel at a much higher rate thanRead more

5 platforms for b2b communities

5 Platforms to Grow Your Branded B2B Community

By Robert Clarke | B2B, Business Development, Customer Acquisition, Customer Development | Comments are Closed | 18 June, 2019 | 0

It’s well-known that communities are highly beneficial for B2C companies. Concepts like email lists and user-generated content have been used by companies to increase consumer engagement and curry brand loyalty while simultaneously maximizing the potential for future sales from this community. The same idea holds true for B2B organizations. In fact, a B2B community isRead more

5 Examples of B2B Influence Marketing in the Telecom Industry

By Charmaine Deogracias | B2B, Influence Marketing Methodologies | Comments are Closed | 26 March, 2019 | 2

One of the questions we hear a lot is can B2B influence marketing be as successful as B2C influence marketing? Especially in the telecom industry – can B2B influence marketing be used effectively there? Marketers in this industry have mastered various consumer models for their B2C strategy, but B2B marketing remains a challenge. Three yearsRead more

in-home automation will disrupt industries

Why “In-Home Automation” will Disrupt Retail, Fast Food & Ecommerce…even Amazon

By Robert Clarke | B2B, Customer Experience, Ecommerce | Comments are Closed | 20 November, 2018 | 2

Uber will deliver your Big Mac combo to your doorstep. Amazon wants to deliver your new shirt by drone. And Dominoes will soon deliver your pizza by a self-driving car, complete with a heated compartment to keep your pie warm. It’s the race to be the fastest, the most innovative, and the most convenient deliveryRead more

5 Memorable Customer Experience Examples from the Financial Services Industry

By Robert Clarke | B2B, Customer Experience | 1 comment | 18 September, 2018 | 1

Superior customer experience isn’t always about exceeding customer expectations. Sometimes the most memorable experiences come from delivering on promises and demonstrating genuine concern for client needs. Today, consumers expect to come away from every engagement with a positive brand image, one they want to share with their peers, colleagues and family. Here are five examplesRead more

executive training influence marketing

Forget Conferences, 5 Benefits of Executive Education for Your Company

By Sam Fiorella | B2B, Digital Marketing, influence marketing | Comments are Closed | 12 June, 2018 | 2

Does this sound familiar? Someone from your team attends a sales and marketing conference for a few days only to return with an Instagram feed full of cocktail events and selfies with peers from other companies. Upon return, his or her day-to-day duties replace the actionable business plan that should have been implemented with theRead more

google adwords examples

Awful to Amazing: Real World Examples of Google AdWords Campaigns for “Data Backup Software”

By Robert Clarke | B2B, Conversion Rate Optimization, GOOGLE ADWORDS, Paid Search, Pay Per Click, PPC | Comments are Closed | 10 April, 2018 | 0

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 17th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

website lead generation

The One Thing Your Website Is Missing that Will Get You More Leads

By Robert Clarke | B2B, Business Development, Conversion Optimisation, Conversion Rate Optimization, Copywriting, Customer Acquisition, Digital Marketing, Lead Generation | Comments are Closed | 13 February, 2018 | 1

A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People don’t care about your company, your mission statement, your philosophy, or even your product service.Read more

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