Blog

LinkedIn can be an attractive place to advertise, especially for B2B companies. After all, you can target people by their industry, company, title, location, job skills, seniority, interests, school attended, and on and on. You can do some pretty laser-targeted campaigns. And I’ve built several targeted campaigns using LinkedIn’s sponsored updates, complete with videos andRead more

AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 13th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

Google made $19 billion from advertising last year. That’s a lot of clicks. And for B2B companies, a lot of wasted clicks, and a lot of wasted cash. That’s because Google has yet to cater its advertising platform to B2B advertisers and shoppers. For consumers searching for consumer products, you get both regular text adsRead more

A lot of B2B companies are turning to LinkedIn Sponsored Updates for lead generation and brand awareness. If you’re not sure what a LinkedIn Sponsored Update is, it’s basically the same things as the updates you already post to your LinkedIn company page, except you pay to have them appear in the feed of your targetedRead more

I used to be big into Twitter. I like the micro bits of information, the ability to see what’s trending, and it’s (mostly) fun meeting and engaging people online. But Twitter is definitely dying a slow death. And it’s not because the company isn’t adding enough new users, or because people are moving to SnapChat and InstagramRead more

Updated June 2017 Digital marketing moves fast. No matter if you’re a small biz or big enterprise, it’s difficult to keep up to date with everything going on. So let’s take a breather, and I’ll try to answer some of the more common digital marketing FAQs. What is CRO? Conversion Rate Optimization.  It’s basically theRead more

SaaS is simply the best type of business for digital marketing. This is because: SaaS users are often businesses and/or professionals with budgets Research on SaaS products is primarily done online Users can usually test SaaS products with free-trials and downloads before they purchase Many if not most SaaS products can be easily purchased online (evenRead more

Clients always ask, “what’s the biggest bang for my buck?” They want to know whether to invest in PPC, SEO, Social Media, etc. with their finite marketing budget. But no one ever asks where they should invest, as in geographically. And right now the place to invest marketing dollars is in Canada. That’s because the CanadianRead more

A popular marketing saying goes like this… A person visits a hardware store to buy a quarter-inch drill-bit not because they need a quarter-inch drill-bit, but because they need a quarter-inch hole. To me, this anecdote is the essence of marketing: people aren’t necessarily searching for your product or service, but are looking for aRead more