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Home Archive by category "B2B" (Page 2)
call tracking software google adwords examples

The Good, the Bad & The Ugly – Examples of Google Ads & Landing Pages for Search “Call Tracking Software”

By Robert Clarke | B2B, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, Pay Per Click, PPC | Comments are Closed | 12 December, 2017 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 16th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

b2b digital marketing trends 2018

Say No to FOMO: 7 B2B Marketing Trends You Need to Know to Grow Your Biz in 2018

By Robert Clarke | B2B, Business Development, Conversion Rate Optimization, Customer Acquisition, influence marketing | Comments are Closed | 21 November, 2017 | 3

Don’t let yourself catch the FOMO epidemic as you take your business into 2018. “Fear of missing out” is real in the fast-paced world of digital marketing. But fear not, we’re here to tell you the 7 hot B2B marketing trends that will grow your business in the coming year. 1. Harness the power of influence marketing. UsingRead more

tips to get more leads from your b2b website

5 Tips to Turn Your B2B Site into Your Top Sales Source

By Robert Clarke | B2B, Conversion Optimisation, Conversion Rate Optimization, Lead Generation | Comments are Closed | 24 October, 2017 | 2

Do you know what the the primary purpose of your B2B website is? It’s not to get traffic.  It’s not to get inbound links  It’s not even to rank #1 on Google. Those are all secondary goals. The main purpose of your website is to convert visitors into customers. Conversion.  Conversion.  Conversion. Your website needsRead more

google ads landing page examples influencer marketing software

Good & Bad Examples of Google AdWords Ads & Landing Pages for Search “Influencer Marketing Software”

By Robert Clarke | B2B, Conversion Optimisation, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, influence marketing, Landing Page Optimization, Lead Conversion, Lead Generation, Lead Generation, SaaS | Comments are Closed | 29 August, 2017 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

problem with linkedin advertising

The Big Problem with Advertising on LinkedIn

By Robert Clarke | B2B, Business Development, LinkedIn, Paid Search | Comments are Closed | 15 November, 2016 | 0

LinkedIn can be an attractive place to advertise, especially for B2B companies. After all, you can target people by their industry, company, title, location, job skills, seniority, interests, school attended, and on and on. You can do some pretty laser-targeted campaigns. And I’ve built several targeted campaigns using LinkedIn’s sponsored updates, complete with videos andRead more

monthly b2b digital marketing checklist

A Monthly B2B Digital Marketing Checklist

By Robert Clarke | Attract, B2B, Business Development, Convert, GOOGLE ADWORDS, Keep, Lead Generation, LinkedIn, Mobile Marketing, Paid Search, Pay Per Click, PPC, Referral Marketing, SEARCH ENGINE OPTIMIZATION | Comments are Closed | 25 October, 2016 | 0

AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more

google adwords examples

Examples of Google AdWords Done Right (and Wrong) for Keyword “Email Encryption Software”

By Robert Clarke | B2B, Conversion Optimisation, Conversion Rate Optimization, GOOGLE ADWORDS, Pay Per Click, Uncategorized | Comments are Closed | 20 September, 2016 | 0

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 13th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

google needs b2b category

Wasted Clicks, Wasted Cash: Why Google Needs a B2B Category for its Ad Platform

By Robert Clarke | B2B, Business Development, GOOGLE ADWORDS, PPC | Comments are Closed | 9 August, 2016 | 0

Google made $19 billion from advertising last year. That’s a lot of clicks. And for B2B companies, a lot of wasted clicks, and a lot of wasted cash. That’s because Google has yet to cater its advertising platform to B2B advertisers and shoppers. For consumers searching for consumer products, you get both regular text adsRead more

linkedin sponsored updates tips

Why There’s No Reason to Bid More than the Minimum for LinkedIn Sponsored Updates Clicks

By Robert Clarke | B2B, Business Development, LinkedIn | Comments are Closed | 2 August, 2016 | 0

A lot of B2B companies are turning to LinkedIn Sponsored Updates for lead generation and brand awareness. If you’re not sure what a LinkedIn Sponsored Update is, it’s basically the same things as the updates you already post to your LinkedIn company page, except you pay to have them appear in the feed of your targetedRead more

b2b brands are killing twitter

New Evidence that B2B Brands are Killing Twitter…Let’s Reverse this Trend

By Robert Clarke | B2B, Business Development, Twitter | Comments are Closed | 6 July, 2016 | 0

I used to be big into Twitter. I like the micro bits of information, the ability to see what’s trending, and it’s (mostly) fun meeting and engaging people online. But Twitter is definitely dying a slow death. And it’s not because the company isn’t adding enough new users, or because people are moving to SnapChat and InstagramRead more

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