Updated June 2017 Digital marketing moves fast. No matter if you’re a small biz or big enterprise, it’s difficult to keep up to date with everything going on. So let’s take a breather, and I’ll try to answer some of the more common digital marketing FAQs. What is CRO? Conversion Rate Optimization. It’s basically theRead more
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SaaS is simply the best type of business for digital marketing. This is because: SaaS users are often businesses and/or professionals with budgets Research on SaaS products is primarily done online Users can usually test SaaS products with free-trials and downloads before they purchase Many if not most SaaS products can be easily purchased online (evenRead more
Clients always ask, “what’s the biggest bang for my buck?” They want to know whether to invest in PPC, SEO, Social Media, etc. with their finite marketing budget. But no one ever asks where they should invest, as in geographically. And right now the place to invest marketing dollars is in Canada. That’s because the CanadianRead more
B2B, Branding, Business Development, Content Marketing, GOOGLE ADWORDS, SEARCH ENGINE OPTIMIZATION | 0 comment | 15 March, 2016 | 0
A popular marketing saying goes like this… A person visits a hardware store to buy a quarter-inch drill-bit not because they need a quarter-inch drill-bit, but because they need a quarter-inch hole. To me, this anecdote is the essence of marketing: people aren’t necessarily searching for your product or service, but are looking for aRead more
We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the 11th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more
When it comes to AdWords, B2B is a lot like B2C but with some nuances. You’re still targeting people actively searching for keywords related to your business…it’s just that your prospect is searching on behalf of their business. Here’s 5 Tips for Improving Your B2B AdWords Campaigns. Don’t Waste Money on “Consumer” Clicks You’re notRead more
B2B, Business Development, Content Marketing, Paid Search, Referral Marketing | 0 comment | 26 January, 2016 | 0
In my experience, B2B companies seem to lag when it comes to Digital Marketing. When you think about it, it kind of makes sense. B2B companies often focus more on partnerships, channels, and other non-direct marketing strategies compared with B2C companies, and thus their digital marketing may be less sophisticated. This is not a knockRead more
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