A popular marketing saying goes like this… A person visits a hardware store to buy a quarter-inch drill-bit not because they need a quarter-inch drill-bit, but because they need a quarter-inch hole. To me, this anecdote is the essence of marketing: people aren’t necessarily searching for your product or service, but are looking for aRead more
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We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the 11th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more
When it comes to AdWords, B2B is a lot like B2C but with some nuances. You’re still targeting people actively searching for keywords related to your business…it’s just that your prospect is searching on behalf of their business. Here’s 5 Tips for Improving Your B2B AdWords Campaigns. Don’t Waste Money on “Consumer” Clicks You’re notRead more
B2B, Business Development, Content Marketing, Paid Search, Referral Marketing | 0 comment | 26 January, 2016 | 0
In my experience, B2B companies seem to lag when it comes to Digital Marketing. When you think about it, it kind of makes sense. B2B companies often focus more on partnerships, channels, and other non-direct marketing strategies compared with B2C companies, and thus their digital marketing may be less sophisticated. This is not a knockRead more
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