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5 platforms for b2b communities

5 Platforms to Grow Your Branded B2B Community

By Robert Clarke | B2B, Business Development, Customer Acquisition, Customer Development | Comments are Closed | 18 June, 2019 | 0

It’s well-known that communities are highly beneficial for B2C companies. Concepts like email lists and user-generated content have been used by companies to increase consumer engagement and curry brand loyalty while simultaneously maximizing the potential for future sales from this community. The same idea holds true for B2B organizations. In fact, a B2B community isRead more

website lead generation

The One Thing Your Website Is Missing that Will Get You More Leads

By Robert Clarke | B2B, Business Development, Conversion Optimisation, Conversion Rate Optimization, Copywriting, Customer Acquisition, Digital Marketing, Lead Generation | Comments are Closed | 13 February, 2018 | 1

A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People don’t care about your company, your mission statement, your philosophy, or even your product service.Read more

b2b digital marketing trends 2018

Say No to FOMO: 7 B2B Marketing Trends You Need to Know to Grow Your Biz in 2018

By Robert Clarke | B2B, Business Development, Conversion Rate Optimization, Customer Acquisition, influence marketing | Comments are Closed | 21 November, 2017 | 3

Don’t let yourself catch the FOMO epidemic as you take your business into 2018. “Fear of missing out” is real in the fast-paced world of digital marketing. But fear not, we’re here to tell you the 7 hot B2B marketing trends that will grow your business in the coming year. 1. Harness the power of influence marketing. UsingRead more

increase customer loyalty

Importance of Increasing Customer Loyalty

By Sam Fiorella | Business Development, Customer Acquisition, Customer Development, Customer Loyalty, Customer Satisfaction | Comments are Closed | 1 August, 2017 | 2

Increasing customer loyalty is a very important aspect of business today. There are too many choices for customers to go elsewhere on a whim. This is not to say that a company shouldn’t continue to acquire new customers, but the loyal customers are the ones that will name drop you in conversations. They will recommendRead more

sensei marketing acquired op ed

Sensei Marketing Inc. Acquires Op Ed Marketing

By Sam Fiorella | Business Development | Comments are Closed | 11 April, 2017 | 0

Sensei Marketing Inc. is proud to announce that it has acquired Op Ed Marketing, a niche marketing firm specializing in lead acquisition strategies, including search engine marketing, website conversion optimization, and content marketing. Robert Clarke, Op Ed Marketing’s principal, will join the Sensei Marketing team in the role of Chief Marketing Officer, joining current executivesRead more

sears

One Word to Help Save Sears: Auctions

By Robert Clarke | Business Development | Comments are Closed | 24 March, 2017 | 0

Sears continues to fall, and may soon be out of business. If I were their CEO and someone asked me how to turn the store around with one last Hail Mary pass, my answer would be one word…”auctions”. Yes, make every item available in every Sears store available for auction. Bear with me. The challengeRead more

marketing is about your customer not your company

Proof that Your Marketing Should Be About Your Customer (Not Your Company)

By Robert Clarke | Business Development, Conversion Rate Optimization, Landing Page Optimization, Lead Generation | Comments are Closed | 7 February, 2017 | 0

It’s the one simple rule that marketers make all the time (myself included). Marketing is NOT about your company. Marketing is about your CUSTOMER. People don’t care about your company, your mission statement, or your Instagram account. They care about solving their own problems. As the old saying goes, someone walking into a hardware storeRead more

Importance of Business Reviews to Google

Don’t Think Reviews for Your Business are Important? Google Does

By Robert Clarke | Business Development, GOOGLE ADWORDS, Paid Search | Comments are Closed | 10 January, 2017 | 0

We’ve known for a while that Google loves local reviews. Google My Business, Yelp, YellowPages – Google gives lots of SEO love to local reviews. And now the search engine giant has taken things to another level. Google is now showing reviews in both organic and paid search results (and not just for ecommerce sites). Here’sRead more

problem with linkedin advertising

The Big Problem with Advertising on LinkedIn

By Robert Clarke | B2B, Business Development, LinkedIn, Paid Search | Comments are Closed | 15 November, 2016 | 0

LinkedIn can be an attractive place to advertise, especially for B2B companies. After all, you can target people by their industry, company, title, location, job skills, seniority, interests, school attended, and on and on. You can do some pretty laser-targeted campaigns. And I’ve built several targeted campaigns using LinkedIn’s sponsored updates, complete with videos andRead more

monthly b2b digital marketing checklist

A Monthly B2B Digital Marketing Checklist

By Robert Clarke | Attract, B2B, Business Development, Convert, GOOGLE ADWORDS, Keep, Lead Generation, LinkedIn, Mobile Marketing, Paid Search, Pay Per Click, PPC, Referral Marketing, SEARCH ENGINE OPTIMIZATION | Comments are Closed | 25 October, 2016 | 0

AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more

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