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Let’s start with some numbers: $92 billion: the amount of money Google made from AdWords in 2015 (Google) $65 billion: the amount of money businesses will spend on SEO in 2016 (eMarketer) $23.7 billion: the amount of money companies spent on social advertising in 2015 (eMarketer) $XX billion: the untold amount of money companies spend onRead more

Google made $19 billion from advertising last year. That’s a lot of clicks. And for B2B companies, a lot of wasted clicks, and a lot of wasted cash. That’s because Google has yet to cater its advertising platform to B2B advertisers and shoppers. For consumers searching for consumer products, you get both regular text adsRead more

A lot of B2B companies are turning to LinkedIn Sponsored Updates for lead generation and brand awareness. If you’re not sure what a LinkedIn Sponsored Update is, it’s basically the same things as the updates you already post to your LinkedIn company page, except you pay to have them appear in the feed of your targetedRead more

We are a PPC Management company, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the 12th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages forRead more

I used to be big into Twitter. I like the micro bits of information, the ability to see what’s trending, and it’s (mostly) fun meeting and engaging people online. But Twitter is definitely dying a slow death. And it’s not because the company isn’t adding enough new users, or because people are moving to SnapChat and InstagramRead more

Updated June 2017 Digital marketing moves fast. No matter if you’re a small biz or big enterprise, it’s difficult to keep up to date with everything going on. So let’s take a breather, and I’ll try to answer some of the more common digital marketing FAQs. What is CRO? Conversion Rate Optimization.  It’s basically theRead more

We’ve all been to marketing events, conferences, and workshops. I’ve never found many of them useful. However, one company I always learn something from is Unbounce. Unbounce is a landing page platform that helps you convert more visitors into customers and make the most of your marketing budget. In a couple weeks, Unbounce is puttingRead more

We are a PPC Management Company with Google Partner status, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the 12th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as theirRead more

Yes, you read the headline right. Before you think I’m crazy, consider this, the cost per click, cost per lead (@ 5% conversion rate), and cost per customer (@ 20% conversion rate) using 10 popular B2B Google AdWords keywords: Yes, companies in competitive industries such as those above are paying hundreds and often thousands of dollarsRead more

There’s a standard practice with eBooks and White Papers: in order to access them, you need to submit your name, email address, and maybe even a lot more. Then with your contact info, a company can market to you: add you to a CRM, put your in an email drip campaign, send you offers, promos,Read more