Blog

SaaS is simply the best type of business for digital marketing. This is because: SaaS users are often businesses and/or professionals with budgets Research on SaaS products is primarily done online Users can usually test SaaS products with free-trials and downloads before they purchase Many if not most SaaS products can be easily purchased online (evenRead more

Admittedly, I’ve never been big on LinkedIn. I don’t like how they constantly ask you to invite “others you may know” to the platform, how they removed API access for 3rd party apps, or how they’ve failed to prevent everyone from getting spammy link requests. So there’s that. But, when it comes to B2B lead gen,Read more

Clients always ask, “what’s the biggest bang for my buck?” They want to know whether to invest in PPC, SEO, Social Media, etc. with their finite marketing budget. But no one ever asks where they should invest, as in geographically. And right now the place to invest marketing dollars is in Canada. That’s because the CanadianRead more

Your website should be your top Sales Person. And just like a good sales person, your site should be prospecting, closing deals, and bringing you business.  Constantly. If your site isn’t helping you, it’s hurting you. Here’s two ways of turning it into a lead gen machine using some simple testing… The Easy but More Expensive Way… StepRead more

A popular marketing saying goes like this… A person visits a hardware store to buy a quarter-inch drill-bit not because they need a quarter-inch drill-bit, but because they need a quarter-inch hole. To me, this anecdote is the essence of marketing: people aren’t necessarily searching for your product or service, but are looking for aRead more

NOTE: This blog was published originally on my old website, which no longer exists.   I switched to a one-page website. And I think most businesses should too. When I say “one-page”, I’m excluding blog posts because I’m talking about the marketing/informational/brochure portion of my website – the stuff about the company, value, services, contact,Read more

In my experience, B2B companies seem to lag when it comes to Digital Marketing. When you think about it, it kind of makes sense. B2B companies often focus more on partnerships, channels, and other non-direct marketing strategies compared with B2C companies, and thus their digital marketing may be less sophisticated. This is not a knockRead more

The three most popular services businesses demand from us are: Pay Per Click (PPC) aka Google AdWords SEO Website Design Here’s how many of these conversations go with clients just looking for a single service. PPC Client PPC Client: I need to get more leads and sales with Google AdWords. Me: Great, we can definitelyRead more

How much should I spend? How much are others spending? Should I be spending more or less? These are fairly common questions when it comes to spend on digital marketing services. And they’re not easily answered. That’s because it depends who’s asking the question, and who’s answering it. Some food for thought: The U.S. SmallRead more

I’ve still yet to come across a marketing strategy that can’t be summed up in three words: attract, convert, and keep. With digital marketing, your goal is to get people to your website, landing page, or web properties (attract). Once there, you want to give them a compelling reason to take some sort of action so youRead more