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Home Archive by category "Content Marketing"

The Shifts in Social Media That Will Advance Customer Experience

By Charmaine Deogracias | Content Marketing, Customer Experience, CX Strategy, Social Experience, Social Media, Uncategorized | 2 comments | 20 February, 2019 | 0

Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be multiple shifts in social that will redefine customer experience. But what does this mean for the business, or the customer?  For starters,Read more

website conversion book "making websites win"

“Making Websites Win” – Conversion Optimization Checklist

By Anna Lysova | Content Marketing, Conversion Rate Optimization, Digital Marketing, Website Design, Website Optimization | Comments are Closed | 5 February, 2019 | 2

“Most websites lose. Almost all of them.” Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them…Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.”  That’s the intriguing intro of “Making WebsitesRead more

rand fishkin moz end of seo tools

Is Rand Fishkin Leaving Moz the Death Knell for SEO Tools?

By Robert Clarke | Content Marketing, SEARCH ENGINE OPTIMIZATION | Comments are Closed | 6 March, 2018 | 1

If you’re not familiar with Rand Fishkin, he’s known as “The Wizard of Moz”. He started SEOMoz (now just Moz) 17 years ago. His Whiteboard Friday SEO video series is one the of best examples of content marketing. He’s a digital marketing an SEO thought leader, whom I’ve personally learned a lot from over theRead more

The Case for Giving Away Your eBook or White Paper Without Asking for Name & Email Address

The Case for Giving Away Your eBook or White Paper Without Asking for Name & Email Address

By Robert Clarke | Business Development, Content Marketing, influence marketing | Comments are Closed | 3 May, 2016 | 0

There’s a standard practice with eBooks and White Papers: in order to access them, you need to submit your name, email address, and maybe even a lot more. Then with your contact info, a company can market to you: add you to a CRM, put your in an email drip campaign, send you offers, promos,Read more

One Simple Strategy to Increase B2B Leads from Search

One Simple Strategy to Increase B2B Leads from Search

By Robert Clarke | B2B, Branding, Business Development, Content Marketing, GOOGLE ADWORDS, SEARCH ENGINE OPTIMIZATION | Comments are Closed | 15 March, 2016 | 0

A popular marketing saying goes like this… A person visits a hardware store to buy a quarter-inch drill-bit not because they need a quarter-inch drill-bit, but because they need a quarter-inch hole. To me, this anecdote is the essence of marketing: people aren’t necessarily searching for your product or service, but are looking for aRead more

3 Things I’d Recommend Any B2B Company Try to Get a Leg Up on Competitors

3 Things I’d Recommend Any B2B Company Try to Get a Leg Up on Competitors

By Robert Clarke | B2B, Business Development, Content Marketing, Paid Search, Referral Marketing | Comments are Closed | 26 January, 2016 | 0

In my experience, B2B companies seem to lag when it comes to Digital Marketing. When you think about it, it kind of makes sense. B2B companies often focus more on partnerships, channels, and other non-direct marketing strategies compared with B2C companies, and thus their digital marketing may be less sophisticated. This is not a knockRead more

5 Tips for Your Holiday Marketing Strategy

By Robert Clarke | Business Development, Content Marketing, Digital Marketing Budgets, Landing Page Optimization | Comments are Closed | 8 September, 2015 | 0

It’s hard to believe, but we’re already into our second week of September. The best time to start planning your holiday marketing strategy was months ago, the second best time is now! Here’s 10 tips to get you started. 1. Go Beyond Goals & Identify “Solvable Problems” I remember a workshop where the speaker arguedRead more

Can You Use PPC for Content Marketing?

By Robert Clarke | Content Marketing, Paid Search, Pay Per Click, PPC, Retargeting | Comments are Closed | 22 June, 2015 | 0

I was asked by a Twitter friend this morning if there’s a way to use Pay Per Click (PPC aka SEM Google AdWords) to help promote your content. And my answer to her was a resounding yes. Especially because we all know we have to create great content, but often overlook the marketing of theRead more

Your Blog Should Not Require A Topic Generator

By Sam Fiorella | Blogging, Content Marketing, Sensei Perspective | 1 comment | 23 February, 2015 | 1

I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates onRead more

2015 Marketing Budget

Tips for Your 2015 Digital Marketing Budget

By Robert Clarke | Business Development, Content Marketing, Conversion Rate Optimization, Digital Marketing Budgets, GOOGLE ADWORDS, Marketing Agency, Pay Per Click, Referral Marketing, Search Engine Optimization, Small Business Tools, Social Media | Comments are Closed | 31 December, 2014 | 0

Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado… Overall Strategy As we always say, your digital marketing budget should strike a balance between Attracting, Converting, and Keeping Customers.Read more

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