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‘Tis the season to be merry. 86% of retailers expect growth this holiday season, despite most having no plans to increase their digital marketing budgets (Source). And it’s not just retailers. As KPIs and targets are being set for 2015, lots of businesses will be on the lookout for products, tools, and services that can helpRead more

You probably haven’t heard of the term “SOCO” SEO. That’s because I just made it up. It refers to the new dimensions of SEO: namely SOcial Media and COntent. SEO now involves three main pillars: Traditional SEO Content Marketing Social Media Let me explain… 1. Traditional SEO Traditional SEO is still alive and well.  ItRead more

There’s a shift happening in the world of content marketing as of late. With more and more companies investing in content, and creating lots of it, the competition is fiercer than ever. It’s not just about creating good content, or even great content. To stand out, you’ve got to create an entire content experience thatRead more

Just because I’m in the marketing and advertising world doesn’t mean I like everything that goes on. Take native advertising, for example. According to the Huffington Post, native advertising is “sponsored content, which is relevant to the consumer experience, which is not interruptive, and which looks and feels similar to its editorial environment”. Here’s anRead more

It’s almost time to reveal the secret location and videos of the hinted-at debauchery of Bud Light’s Party City!   BBDO’s campaign, called “Up for Whatever”, has been promising Millennials the opportunity to be invited to the party of the year on Labour Day weekend at a yet-to-be revealed Bud Light town called “Whatever USA.” AlongRead more

We’ve been discussing the pitfalls of real-time content marketing here on the Sensei blog lately. Frequently, the issues reported revolve around the “need for speed” or the marketing team’s insistence on emulating successful campaigns by other brands that have capitalized on trending news/social topics. More often than not these campaigns have failed to deliver theRead more

Toronto’s Uberflip wants to help you manage, measure, and flip content into eventual customers. Here’s a quick Q & A with Uberflip’s Hayley Mullen to help you understand what it’s all about.

After the Sochi Olympic Games, I posted an article about ambush marketing and the guerilla tactics that brands resorted to when the International Olympic Committee reduced the number of “official advertisers” to 35 during the 1984 Olympics. Brands like Nike, which was outbid by Reebok for official advertiser status, created ambush marketing campaigns to getRead more

If you’re like me, you may have spent hundreds upon hundreds of hours in record stores over the course of your youth.

How many days does it take for 1 billion tweets to be published? Would you have ever guessed this number?