Follow this one rule and see how much easier it is to not only improve your writing skill, but also to sell more effectively.
Follow this one rule and see how much easier it is to not only improve your writing skill, but also to sell more effectively.
In where Robert Clarke visits the Toronto office of Atomic Reach, a business focused on helping you create better content.
In recent months, I’ve been approached by numerous people asking why Sensei’s corporate website is predominately a blog site rather than more artistic presentation of the technology and creative we supply our clients. “Our goal is not to promote ourselves but our thinking; our website is not a sales tool but an educational one,” IRead more
I get it. Digital and social channels, in which the “social proof” of one’s skills, reputation, and quality lie, have become a necessary marketing tactic for individual and business brands. More followers, prospects, customers, and other stakeholder are continuing to choose the Internet as their primary source for decision-making data. So, naturally, people and businessesRead more
This post has been a long time coming; not because the theme or the content required a lot of time to prepare but because it’s based on questions that my clients have been asking me for years about corporate blogging. Secondly, there are so many articles written about blogs and blogging that I felt thereRead more
I’m growing a bit weary of all the new forms of marketing and advertising being invented in the wake of the Internet and, in particular, social media. Social media marketing, content marketing, relationship marketing, influence marketing, etc. Every year sees a slew of “new marketing” concepts that become the hot topic around the blogger waterRead more
We cannot turn on the computer these days without being inundated with “content is king” proclamations by marketers and social media strategists. Content marketing is touted as THE critical tactic in today’s social media practice for businesses. It’s defined as any type of marketing that involves the creation and public sharing of content in orderRead more
Remember the episode of Seinfeld where George decides to do “the opposite”? George: “No, no, no, wait a minute, I always have tuna on toast. Nothing’s ever worked out for me with tuna on toast. I want the complete opposite of on toast. Chicken salad, on rye, untoasted … and a cup of tea.” Well,Read more
Online marketing is an integrated medium. That’s worth repeating: online marketing is an integrated medium where each part affects another. It’s kind of like a Rubik’s Cube. Each move you make to align colours on one side will affect the colours on the other sides. And to truly be successful at a Rubiks’ Cube, youRead more
In the Small Business Tools Review blog series, we review and recommend apps, software, and tools that we actually use – and hopefully you will too! In this blog we review a video production marketplace called Wooshii. What is Wooshii? Wooshii is where to go when you need any type of video production, editing, or animation.Read more
SOLUTIONS
CONTACT
Sensei Marketing Inc.
30 Wellington St. West
Suite 500
Toronto ON
Canada M5L 1E2
416-484-1400