1. What is SEO? SEO stands for Search Engine Optimization. Boiling it down to it’s most basic definition, SEO is simply the act of affecting change to gain exposure for your website. 2. What is a SERP? SERP stands for Search Engine Results Page. It is the page that displays your search results after youRead more
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Attract, Blogging, Business Development, Content Marketing, Conversion Optimisation, Convert, Copywriting, Keep, Lead Generation | 0 comment | 20 November, 2012 | 0
Your website is not a cost, a tool, or a “thing” you need to have “just because”. It’s a salesman. And just like a salesman, it should be prospecting, closing deals, and bringing you business. Constantly. If your website isn’t helping to grow your business, it’s probably time to invest in a better salesman (orRead more
Attract, Business Development, Content Marketing, Conversion Optimisation, Convert, Email Marketing, GOOGLE ADWORDS, Keep, Lead Generation, Paid Search, Pay Per Click, Search Engine Optimization, Uncategorized, Website Design | 0 comment | 12 November, 2012 | 0
It’s mid-way through Q4, do you know where your 2013 budget is? Hard to believe, 2012 is nearly behind us and it’s time to start looking ahead. Here’s 5 tips for planning your 2013 marketing budget: 1. Get Your Website “Responsive” There are almost 1.2 billion mobile Web users in the world. That means yourRead more
Attract, Blogging, Content Marketing, Conversion Optimisation, Convert, Copywriting, Ecommerce, Email Marketing, GOOGLE ADWORDS, Keep, Lead Generation, Paid Search, Pay Per Click, Referral Marketing | 0 comment | 24 October, 2012 | 0
59% of B2B marketers say email is the most effective channel in generating revenue (Hubspot) What that means for you: Despite all the hype of social media, mobile, apps, etc., email still seems to be the most effective channel for generating revenue. You should use email to get traffic to your site, and keep yourRead more
Attract, Blogging, Content Marketing, Convert, Copywriting, Keep, Lead Generation, Search Engine Optimization, Social Media, Twitter | 0 comment | 18 October, 2012 | 0
Just like that tree that falls in the forest, if nobody’s reading your content does it still exist? It’s true. Great content will always find it’s own audience. But finding it faster is better. Once you’ve written that great blog, article, white paper, or press release, there’s a lot you can do to get moreRead more
I came across a rather colorful comment on a Facebook thread recently that criticized a web site for requiring a name and email address to access the article she began reading. Her indignation at the request was evident in the language she chose: “Let me read what I want to read for free or f@%$Read more
The age of ferocious mediocrity is upon us. Like a virus slowly evolving and afflicting greater and greater portions of the population; mediocre content has been infecting every medium it touches. Not only has it overwhelmed and made scarce good content but it has reshaped our perception of what good content is. It is, inRead more