Blog

A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People don’t care about your company, your mission statement, your philosophy, or even your product service.Read more

Do you know what the the primary purpose of your B2B website is? It’s not to get traffic.  It’s not to get inbound links  It’s not even to rank #1 on Google. Those are all secondary goals. The main purpose of your website is to convert visitors into customers. Conversion.  Conversion.  Conversion. Your website needsRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 13th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

As you probably heard, Apple has decided to kill the headphone jack. By the end of the year, Google wants to kill the password. And what should be next to go the way of the dodo? My vote is for the contact form. Yes, the good ole’ contact form – the gateway between buyer andRead more

NOTE: This blog was published originally on my old website, which no longer exists.   I switched to a one-page website. And I think most businesses should too. When I say “one-page”, I’m excluding blog posts because I’m talking about the marketing/informational/brochure portion of my website – the stuff about the company, value, services, contact,Read more

I’ve still yet to come across a marketing strategy that can’t be summed up in three words: attract, convert, and keep. With digital marketing, your goal is to get people to your website, landing page, or web properties (attract). Once there, you want to give them a compelling reason to take some sort of action so youRead more

Writing compelling landing page copy is somewhat of an art form. It takes a certain amount of great copy, style and technique to make a landing page stand out and convince readers to click through. Want to get the scoop on high converting landing page copy? Here are my conversion writers’ best landing page copywritingRead more

I’ve been talking a lot about landing pages lately. I did a 20 minute landing page makeover for NetSuite, highlighted 5 of our top converting landing pages, and have 10+ editions of “Critiquing Your Google AdWords Campaigns” blog series where I rate and score Google ads and their accompanying landing pages. But before I getRead more

In the past I’ve critiqued a lot of Google ads and landing pages on this blog. But, like they say, everyone’s a critic. So I’d like to try and take a different spin on this: I’m not only going to critique a landing page, I’m going to redesign it. And I’m going to try andRead more