Blog

‘Tis the season to be merry. 86% of retailers expect growth this holiday season, despite most having no plans to increase their digital marketing budgets (Source). And it’s not just retailers. As KPIs and targets are being set for 2015, lots of businesses will be on the lookout for products, tools, and services that can helpRead more

Hypothetical, over-generalized, and to be taken with a grain of salt, but here’s how I’d spend $100K.

SEO now takes a total team effort of people and skills coming together to properly market your website for people and search engines.

Follow this one rule and see how much easier it is to not only improve your writing skill, but also to sell more effectively.

We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the seventh instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as theirRead more

Websites are not one size fits all. Your visitors are using different keywords to find you, coming from different websites, and using different devices. In other words, your visitors are unique. So how do you make your site more relevant to each user’s specific needs? Enter analytics and lead gen tool Spinnakr. What is Spinnakr?Read more

This is the sixth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors. We grade each campaign out of 10: 5 Points ATTRACT: the actual Google Ad 5 Points for CONVERT:Read more

What do these things have in common? Headlines Images Emails Web Pages Prices Online Forms Prices Tweets The theory that you can “blend” a golf club in a blender The answer is that all of the above can be TESTED! Testing gives you answers. Testing gives you insight. Testing gets you more business. The onlyRead more

A typical web surfer will spend less than eight seconds on a website. One, two, three, four, five, six, seven, eight seconds: not a lot of time. Why do people leave a website so soon? Here’s 10 of the most common reasons (and what you can do to fix them): 1. They’re not sure exactlyRead more

For business, a website has two main purposes: 1. To ATTRACT visitors 2. To CONVERT visitors into customers Do this with: Intelligent usability Smart, simple navigation Persuasive headlines and copywriting Pages that speak to each user at different stage of buying cycle Setting up conversion points and measuring success. A site should look good, butRead more