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This is the second instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors. We grade each campaign out of 10: 5 Points ATTRACT: the actual Google AdRead more

This is the very first instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term an evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors. We grade each campaign out of 10 5 Points ATTRACT: the actual GoogleRead more

We love learning, who doesn’t? So in addition to giving you reviews on tools for small businesses, we thought we’d share reviews of useful marketing books we’ve read. Please note: all books we review we’ve read in either hardback or paperback:  no Nooks, no Kindles, no Kobos.  That’s right, we’re kinda old school like thatRead more

Marketing Automation Tools suck at automating marketing. I’m not going to try and get you worked up about Marketing Automation Tools, I’m going to try and tell you how they work. There are great tools out there like HubSpot, Pardot, and SilverPop (you can get a full list here), but don’t expect them to replaceRead more

In the Small Business Tools Review blog series, we review and recommend apps, software, and tools that we actually use – and hopefully you will too! In this blog we review the user testing tool called YouEye. What is YouEye? YouEye is a clever name.  It refers to UI, or User Interface, as well asRead more

In an offline world it might be ridiculous to expect a sales person to be able to sell you on a product or service in 5 seconds, but online, that’s exactly what you’ve got. Studies have shown that a website visitor will make a decision to stay or leave (bounce) your site within 5 secondsRead more

According to our number crunching friends at Forrester Research, US online retail sales are to reach $248.7 billion by 2014.  That’s a lot of transactions. So whether you’re looking to start an online store, or are already running one, here’s our list of top Ecommerce resources for your shopping cart satisfaction: Shopping Cart Platforms EcommerceRead more

As a local business, your search engine marketing plan should include a healthy dose of local search.  In fact, if your business is restricted to servicing clients in a small geographic area, local search should be your most important consideration. Today’s post is going to start you off in the right direction by outlining someRead more

In our last couple of posts on the topic of paid search we talked about click-through-rate and relevancy in your paid search campaigns.  Both are very important when looking to get qualified traffic to your website and starting to get conversions. Following those best practices will help you get good results.  But, how do youRead more