“Most websites lose. Almost all of them.” Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them…Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.” That’s the intriguing intro of “Making WebsitesRead more
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Content Marketing, Conversion Rate Optimization, Digital Marketing, Website Design, Website Optimization | Comments are Closed | 5 February, 2019 | 2
We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 18th installment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more
Conversion Rate Optimization, Customer Acquisition, Lead Conversion | 3 comments | 16 October, 2018 | 0
“Content is king” is something we hear frequently — but even a king has boundaries to his dominion. While content is definitely a critical component of your online presence and allows you to engage with the public in creative, organic ways, the best content in the world means nothing for your business if your business isn’t earning profit. YouRead more
B2B, Conversion Rate Optimization, GOOGLE ADWORDS, Paid Search, Pay Per Click, PPC | Comments are Closed | 10 April, 2018 | 0
We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 17th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more
If you’re in the SaaS business, there’s two things you need to focus on. The first is getting traffic to your website. There’s lots of ways to do that but let’s save that for another day, and assume your site gets visitors (check out my previous post about a Saas marketing plan or this handy guideRead more
B2B, Business Development, Conversion Optimisation, Conversion Rate Optimization, Copywriting, Customer Acquisition, Digital Marketing, Lead Generation | Comments are Closed | 13 February, 2018 | 1
A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People don’t care about your company, your mission statement, your philosophy, or even your product service.Read more
B2B, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, Pay Per Click, PPC | Comments are Closed | 12 December, 2017 | 1
We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 16th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more
B2B, Business Development, Conversion Rate Optimization, Customer Acquisition, influence marketing | Comments are Closed | 21 November, 2017 | 3
Don’t let yourself catch the FOMO epidemic as you take your business into 2018. “Fear of missing out” is real in the fast-paced world of digital marketing. But fear not, we’re here to tell you the 7 hot B2B marketing trends that will grow your business in the coming year. 1. Harness the power of influence marketing. UsingRead more
B2B, Conversion Optimisation, Conversion Rate Optimization, Lead Generation | Comments are Closed | 24 October, 2017 | 2
Do you know what the the primary purpose of your B2B website is? It’s not to get traffic. It’s not to get inbound links It’s not even to rank #1 on Google. Those are all secondary goals. The main purpose of your website is to convert visitors into customers. Conversion. Conversion. Conversion. Your website needsRead more
Good & Bad Examples of Google AdWords Ads & Landing Pages for Search “Influencer Marketing Software”
B2B, Conversion Optimisation, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, influence marketing, Landing Page Optimization, Lead Conversion, Lead Generation, Lead Generation, SaaS | Comments are Closed | 29 August, 2017 | 1
We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more