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Home Archive by category "Conversion Rate Optimization"
website conversion book "making websites win"

“Making Websites Win” – Conversion Optimization Checklist

By Anna Lysova | Content Marketing, Conversion Rate Optimization, Digital Marketing, Website Design, Website Optimization | Comments are Closed | 5 February, 2019 | 2

“Most websites lose. Almost all of them.” Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them…Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.”  That’s the intriguing intro of “Making WebsitesRead more

Real World Examples of Google AdWords Campaigns for Search “Network Support Services”

By Robert Clarke | Conversion Rate Optimization, GOOGLE ADWORDS | Comments are Closed | 25 January, 2019 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 18th installment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

blog lead gen tips

How To Turn Blog Reads Into Leads

By Robert Clarke | Conversion Rate Optimization, Customer Acquisition, Lead Conversion | 3 comments | 16 October, 2018 | 0

“Content is king” is something we hear frequently — but even a king has boundaries to his dominion. While content is definitely a critical component of your online presence and allows you to engage with the public in creative, organic ways, the best content in the world means nothing for your business if your business isn’t earning profit. YouRead more

google adwords examples

Awful to Amazing: Real World Examples of Google AdWords Campaigns for “Data Backup Software”

By Robert Clarke | B2B, Conversion Rate Optimization, GOOGLE ADWORDS, Paid Search, Pay Per Click, PPC | Comments are Closed | 10 April, 2018 | 0

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 17th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

saas website conversion tips

5 Must Have Lead Gen Features for Your SaaS Site

By Robert Clarke | Conversion Rate Optimization | Comments are Closed | 27 February, 2018 | 0

If you’re in the SaaS business, there’s two things you need to focus on. The first is getting traffic to your website. There’s lots of ways to do that but let’s save that for another day, and assume your site gets visitors (check out my previous post about a Saas marketing plan or this handy guideRead more

website lead generation

The One Thing Your Website Is Missing that Will Get You More Leads

By Robert Clarke | B2B, Business Development, Conversion Optimisation, Conversion Rate Optimization, Copywriting, Customer Acquisition, Digital Marketing, Lead Generation | Comments are Closed | 13 February, 2018 | 1

A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People don’t care about your company, your mission statement, your philosophy, or even your product service.Read more

call tracking software google adwords examples

The Good, the Bad & The Ugly – Examples of Google Ads & Landing Pages for Search “Call Tracking Software”

By Robert Clarke | B2B, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, Pay Per Click, PPC | Comments are Closed | 12 December, 2017 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 16th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

b2b digital marketing trends 2018

Say No to FOMO: 7 B2B Marketing Trends You Need to Know to Grow Your Biz in 2018

By Robert Clarke | B2B, Business Development, Conversion Rate Optimization, Customer Acquisition, influence marketing | Comments are Closed | 21 November, 2017 | 3

Don’t let yourself catch the FOMO epidemic as you take your business into 2018. “Fear of missing out” is real in the fast-paced world of digital marketing. But fear not, we’re here to tell you the 7 hot B2B marketing trends that will grow your business in the coming year. 1. Harness the power of influence marketing. UsingRead more

tips to get more leads from your b2b website

5 Tips to Turn Your B2B Site into Your Top Sales Source

By Robert Clarke | B2B, Conversion Optimisation, Conversion Rate Optimization, Lead Generation | Comments are Closed | 24 October, 2017 | 2

Do you know what the the primary purpose of your B2B website is? It’s not to get traffic.  It’s not to get inbound links  It’s not even to rank #1 on Google. Those are all secondary goals. The main purpose of your website is to convert visitors into customers. Conversion.  Conversion.  Conversion. Your website needsRead more

google ads landing page examples influencer marketing software

Good & Bad Examples of Google AdWords Ads & Landing Pages for Search “Influencer Marketing Software”

By Robert Clarke | B2B, Conversion Optimisation, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, influence marketing, Landing Page Optimization, Lead Conversion, Lead Generation, Lead Generation, SaaS | Comments are Closed | 29 August, 2017 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

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