Blog

It’s the one simple rule that marketers make all the time (myself included). Marketing is NOT about your company. Marketing is about your CUSTOMER. People don’t care about your company, your mission statement, or your Instagram account. They care about solving their own problems. As the old saying goes, someone walking into a hardware storeRead more

I often spotlight startups or marketing tools on this blog. Why? It’s not because people ask me to (it’s actually the other way around, I ask them). It’s because digital moves so fast, and to keep up you always need to be testing: testing not only things like offers, messaging, headlines, prices; but also testingRead more

Let’s start with some numbers: $92 billion: the amount of money Google made from AdWords in 2015 (Google) $65 billion: the amount of money businesses will spend on SEO in 2016 (eMarketer) $23.7 billion: the amount of money companies spent on social advertising in 2015 (eMarketer) $XX billion: the untold amount of money companies spend onRead more

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 13th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

As you probably heard, Apple has decided to kill the headphone jack. By the end of the year, Google wants to kill the password. And what should be next to go the way of the dodo? My vote is for the contact form. Yes, the good ole’ contact form – the gateway between buyer andRead more

We’ve all been to marketing events, conferences, and workshops. I’ve never found many of them useful. However, one company I always learn something from is Unbounce. Unbounce is a landing page platform that helps you convert more visitors into customers and make the most of your marketing budget. In a couple weeks, Unbounce is puttingRead more

Your website should be your top Sales Person. And just like a good sales person, your site should be prospecting, closing deals, and bringing you business.  Constantly. If your site isn’t helping you, it’s hurting you. Here’s two ways of turning it into a lead gen machine using some simple testing… The Easy but More Expensive Way… StepRead more

NOTE: This blog was published originally on my old website, which no longer exists.   I switched to a one-page website. And I think most businesses should too. When I say “one-page”, I’m excluding blog posts because I’m talking about the marketing/informational/brochure portion of my website – the stuff about the company, value, services, contact,Read more

The three most popular services businesses demand from us are: Pay Per Click (PPC) aka Google AdWords SEO Website Design Here’s how many of these conversations go with clients just looking for a single service. PPC Client PPC Client: I need to get more leads and sales with Google AdWords. Me: Great, we can definitelyRead more

As a Google Partner we run a lot of PPC campaigns, and see a lot of landing pages. Sometimes instead of critiquing them, I just like to redesign them (see my NetSuite example). To make things more challenging, I only give myself 20 minutes for the redesign (using an Unbounce design template), here we go… First, IRead more