Writing compelling landing page copy is somewhat of an art form. It takes a certain amount of great copy, style and technique to make a landing page stand out and convince readers to click through. Want to get the scoop on high converting landing page copy? Here are my conversion writers’ best landing page copywritingRead more
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Conversion Optimisation, Conversion Rate Optimization, Landing Page Optimization, Website Optimization | Comments are Closed | 20 July, 2015 | 0
Conversion Optimisation, Conversion Rate Optimization, Convert, Landing Page Optimization, Website Optimization | 1 comment | 29 June, 2015 | 0
I’ve been talking a lot about landing pages lately. I did a 20 minute landing page makeover for NetSuite, highlighted 5 of our top converting landing pages, and have 10+ editions of “Critiquing Your Google AdWords Campaigns” blog series where I rate and score Google ads and their accompanying landing pages. But before I getRead more
Conversion Optimisation, Conversion Rate Optimization, Convert, GOOGLE ADWORDS, Landing Page Optimization, PPC | Comments are Closed | 8 June, 2015 | 0
In the past I’ve critiqued a lot of Google ads and landing pages on this blog. But, like they say, everyone’s a critic. So I’d like to try and take a different spin on this: I’m not only going to critique a landing page, I’m going to redesign it. And I’m going to try andRead more
Conversion Rate Optimization, Convert, Website Optimization | Comments are Closed | 25 May, 2015 | 0
Doubling your website’s Conversion Rate has the same effect as doubling its traffic. That’s the key message I tried to deliver a few weeks ago at a Silicon Halton event (slidedeck below). A conversion is the action you want people to take on your website or landing page. Conversions can be either “primary” or “secondary” and shouldRead more
Conversion Rate Optimization, GOOGLE ADWORDS, Landing Page Optimization, Paid Search, Pay Per Click, PPC, Referral Marketing | Comments are Closed | 12 January, 2015 | 0
We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the ninth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more
Business Development, Content Marketing, Conversion Rate Optimization, Digital Marketing Budgets, GOOGLE ADWORDS, Marketing Agency, Pay Per Click, Referral Marketing, Search Engine Optimization, Small Business Tools, Social Media | Comments are Closed | 31 December, 2014 | 0
Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado… Overall Strategy As we always say, your digital marketing budget should strike a balance between Attracting, Converting, and Keeping Customers.Read more
Conversion Optimisation, Conversion Rate Optimization, Digital Marketing Budgets, GOOGLE ADWORDS, influence marketing, Lead Generation, Marketing Agency, Paid Search, SEARCH ENGINE OPTIMIZATION, Start-ups, Website Optimization | Comments are Closed | 23 July, 2014 | 0
Hypothetical, over-generalized, and to be taken with a grain of salt, but here’s how I’d spend $100K.
Blogging, Content Marketing, Conversion Rate Optimization, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Social Media, Twitter | Comments are Closed | 28 April, 2014 | 0
How many days does it take for 1 billion tweets to be published? Would you have ever guessed this number?
Content Marketing, Conversion Optimisation, Conversion Rate Optimization, Convert, Copywriting, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search | Comments are Closed | 25 March, 2014 | 0
Follow this one rule and see how much easier it is to not only improve your writing skill, but also to sell more effectively.
Attract, Blogging, Business Development, Conversion Rate Optimization, Convert, Email Marketing, GOOGLE ADWORDS, influence marketing, Keep, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Referral Marketing, Search Engine Optimization, Social Media, Website Optimization | Comments are Closed | 3 January, 2014 | 0
We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more