We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the seventh instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as theirRead more
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Conversion Optimisation, Conversion Rate Optimization, Convert, Lead Generation | Comments are Closed | 14 October, 2013 | 0
Websites are not one size fits all. Your visitors are using different keywords to find you, coming from different websites, and using different devices. In other words, your visitors are unique. So how do you make your site more relevant to each user’s specific needs? Enter analytics and lead gen tool Spinnakr. What is Spinnakr?Read more
Attract, Conversion Optimisation, Conversion Rate Optimization, Convert, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click | Comments are Closed | 28 July, 2013 | 0
This is the sixth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors. We grade each campaign out of 10: 5 Points ATTRACT: the actual Google Ad 5 Points for CONVERT:Read more
Conversion Optimisation, Conversion Rate Optimization, Convert, Landing Page Optimization | Comments are Closed | 25 April, 2013 | 0
What do these things have in common? Headlines Images Emails Web Pages Prices Online Forms Prices Tweets The theory that you can “blend” a golf club in a blender The answer is that all of the above can be TESTED! Testing gives you answers. Testing gives you insight. Testing gets you more business. The onlyRead more
Conversion Optimisation, Conversion Rate Optimization, Convert, Website Design, Website Optimization | Comments are Closed | 11 April, 2013 | 0
A typical web surfer will spend less than eight seconds on a website. One, two, three, four, five, six, seven, eight seconds: not a lot of time. Why do people leave a website so soon? Here’s 10 of the most common reasons (and what you can do to fix them): 1. They’re not sure exactlyRead more
Conversion Optimisation, Conversion Rate Optimization, Convert, Website Design, Website Optimization | 1 comment | 3 April, 2013 | 0
For business, a website has two main purposes: 1. To ATTRACT visitors 2. To CONVERT visitors into customers Do this with: Intelligent usability Smart, simple navigation Persuasive headlines and copywriting Pages that speak to each user at different stage of buying cycle Setting up conversion points and measuring success. A site should look good, butRead more
Business Development, Conversion Rate Optimization, Lead Generation, Uncategorized, Website Optimization | Comments are Closed | 26 February, 2013 | 0
You visit your doctor. They sit you down and tell you all about them: where they went to school, all the awards they’ve won, and their favourite stethoscope brand. You’d be wondering…”what does that have to do with me and my health needs?” When it comes to your website, don’t be the doctor. Your siteRead more