AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more
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Attract, B2B, Business Development, Convert, GOOGLE ADWORDS, Keep, Lead Generation, LinkedIn, Mobile Marketing, Paid Search, Pay Per Click, PPC, Referral Marketing, SEARCH ENGINE OPTIMIZATION | Comments are Closed | 25 October, 2016 | 0
Business Development, Conversion Rate Optimization, Convert, Lead Generation | Comments are Closed | 4 October, 2016 | 0
Let’s start with some numbers: $92 billion: the amount of money Google made from AdWords in 2015 (Google) $65 billion: the amount of money businesses will spend on SEO in 2016 (eMarketer) $23.7 billion: the amount of money companies spent on social advertising in 2015 (eMarketer) $XX billion: the untold amount of money companies spend onRead more
Attract, Business Development, Conversion Optimisation, Convert, Digital Marketing Budgets, Keep, Marketing Agency | Comments are Closed | 8 December, 2015 | 0
I’ve still yet to come across a marketing strategy that can’t be summed up in three words: attract, convert, and keep. With digital marketing, your goal is to get people to your website, landing page, or web properties (attract). Once there, you want to give them a compelling reason to take some sort of action so youRead more
Conversion Optimisation, Conversion Rate Optimization, Convert, Landing Page Optimization, Website Optimization | 1 comment | 29 June, 2015 | 0
I’ve been talking a lot about landing pages lately. I did a 20 minute landing page makeover for NetSuite, highlighted 5 of our top converting landing pages, and have 10+ editions of “Critiquing Your Google AdWords Campaigns” blog series where I rate and score Google ads and their accompanying landing pages. But before I getRead more
Conversion Optimisation, Conversion Rate Optimization, Convert, GOOGLE ADWORDS, Landing Page Optimization, PPC | Comments are Closed | 8 June, 2015 | 0
In the past I’ve critiqued a lot of Google ads and landing pages on this blog. But, like they say, everyone’s a critic. So I’d like to try and take a different spin on this: I’m not only going to critique a landing page, I’m going to redesign it. And I’m going to try andRead more
Conversion Rate Optimization, Convert, Website Optimization | Comments are Closed | 25 May, 2015 | 0
Doubling your website’s Conversion Rate has the same effect as doubling its traffic. That’s the key message I tried to deliver a few weeks ago at a Silicon Halton event (slidedeck below). A conversion is the action you want people to take on your website or landing page. Conversions can be either “primary” or “secondary” and shouldRead more
Business Development, Convert, influence marketing, Lead Generation, Twitter | Comments are Closed | 8 October, 2014 | 0
Warning: this post is going to “talk-up” Nimble. It includes affiliate links. It might even feel like a step-down from an Infommercial. So let me just set myself up with a sweet headset a la Vince of Sham-wow fame 🙂 Ok, we’re good. Now onto Nimble. Nimble is a Social CRM platform. It’s one ofRead more
Content Marketing, Conversion Optimisation, Conversion Rate Optimization, Convert, Copywriting, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search | Comments are Closed | 25 March, 2014 | 0
Follow this one rule and see how much easier it is to not only improve your writing skill, but also to sell more effectively.
Attract, Blogging, Business Development, Conversion Rate Optimization, Convert, Email Marketing, GOOGLE ADWORDS, influence marketing, Keep, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Referral Marketing, Search Engine Optimization, Social Media, Website Optimization | Comments are Closed | 3 January, 2014 | 0
We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more
Attract, Conversion Optimisation, Conversion Rate Optimization, Convert, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Website Design, Website Optimization | 2 comments | 15 December, 2013 | 1
We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the seventh instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as theirRead more