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Home Archive by category "Convert" (Page 2)
Spinnakr review

Create Custom Messages for Each of Your Website Visitors with Spinnakr

By Robert Clarke | Conversion Optimisation, Conversion Rate Optimization, Convert, Lead Generation | Comments are Closed | 14 October, 2013 | 0

Websites are not one size fits all. Your visitors are using different keywords to find you, coming from different websites, and using different devices. In other words, your visitors are unique. So how do you make your site more relevant to each user’s specific needs? Enter analytics and lead gen tool Spinnakr. What is Spinnakr?Read more

google adwords examples

Exemplary Examples of Google AdWords Done Right (and Wrong)! No. 6

By Robert Clarke | Attract, Conversion Optimisation, Conversion Rate Optimization, Convert, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click | Comments are Closed | 28 July, 2013 | 0

This is the sixth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors. We grade each campaign out of 10: 5 Points ATTRACT: the actual Google Ad 5 Points for CONVERT:Read more

The One Super Simple Thing You Could Do That Your Competitors Are NOT

By Robert Clarke | Conversion Optimisation, Conversion Rate Optimization, Convert, Landing Page Optimization | Comments are Closed | 25 April, 2013 | 0

What do these things have in common? Headlines Images Emails Web Pages Prices Online Forms Prices Tweets The theory that you can “blend” a golf club in a blender The answer is that all of the above can be TESTED! Testing gives you answers. Testing gives you insight. Testing gets you more business. The onlyRead more

10 Reasons Why Visitors Leave Your Site and Lose You Leads

By Robert Clarke | Conversion Optimisation, Conversion Rate Optimization, Convert, Website Design, Website Optimization | Comments are Closed | 11 April, 2013 | 0

A typical web surfer will spend less than eight seconds on a website. One, two, three, four, five, six, seven, eight seconds: not a lot of time. Why do people leave a website so soon? Here’s 10 of the most common reasons (and what you can do to fix them): 1. They’re not sure exactlyRead more

10 Web Design Tips for Generating More Leads

10 Web Design Tips for Generating More Leads

By Robert Clarke | Conversion Optimisation, Conversion Rate Optimization, Convert, Website Design, Website Optimization | 1 comment | 3 April, 2013 | 0

For business, a website has two main purposes: 1. To ATTRACT visitors 2. To CONVERT visitors into customers Do this with: Intelligent usability Smart, simple navigation Persuasive headlines and copywriting Pages that speak to each user at different stage of buying cycle Setting up conversion points and measuring success. A site should look good, butRead more

google adwords examples

Exemplary Examples of Google Ads Done Right (and Wrong)!

By Robert Clarke | Attract, Business Development, Convert, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click, Uncategorized | Comments are Closed | 5 February, 2013 | 0

This is the fifth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors with PPC. We grade each campaign out of 10: 5 Points ATTRACT: the actual Google Ad 5 PointsRead more

CRO tips

What is Conversion Rate Optimization and How Can it Help My Business?

By Robert Clarke | Business Development, Conversion Optimisation, Convert, Lead Generation, Website Design | Comments are Closed | 22 January, 2013 | 0

We say it all the time.  Your website has two purposes, and two purposes only: To ATTRACT visitors To CONVERT visitors into followers, leads, and/or customers If you’re like most businesses, you probably focus a lot on the first one (via PPC, SEO, Email, Social Media, Blogging, etc.), and very little on the second. ButRead more

inbound marketing tips

Inbound Marketing: The Five Pillars to More Profits

By Robert Clarke | Attract, Business Development, Content Marketing, Conversion Optimisation, Convert, Copywriting, Email Marketing, Lead Generation, Search Engine Optimization, Social Media | Comments are Closed | 15 January, 2013 | 0

Remember the episode of Seinfeld where George decides to do “the opposite”? George: “No, no, no, wait a minute, I always have tuna on toast. Nothing’s ever worked out for me with tuna on toast. I want the complete opposite of on toast. Chicken salad, on rye, untoasted … and a cup of tea.” Well,Read more

The Digital Marketing Rubik’s Cube (and Why Most Specialist Agencies Fail at Solving the Puzzle)

By Robert Clarke | Attract, Business Development, Content Marketing, Conversion Optimisation, Convert, Email Marketing, Lead Generation, Search Engine Optimization, Uncategorized, Website Design | Comments are Closed | 1 January, 2013 | 0

Online marketing is an integrated medium. That’s worth repeating: online marketing is an integrated medium where each part affects another. It’s kind of like a Rubik’s Cube.  Each move you make to align colours on one side will affect the colours on the other sides. And to truly be successful at a Rubiks’ Cube, youRead more

website should be closing business

Your Website Should be Your Top Salesman, Is He Closing Business?

By Robert Clarke | Attract, Blogging, Business Development, Content Marketing, Conversion Optimisation, Convert, Copywriting, Keep, Lead Generation | Comments are Closed | 20 November, 2012 | 0

Your website is not a cost, a tool, or a “thing” you need to have “just because”. It’s a salesman. And just like a salesman, it should be prospecting, closing deals, and bringing you business.  Constantly. If your website isn’t helping to grow your business, it’s probably time to invest in a better salesman (orRead more

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