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Websites are not one size fits all. Your visitors are using different keywords to find you, coming from different websites, and using different devices. In other words, your visitors are unique. So how do you make your site more relevant to each user’s specific needs? Enter analytics and lead gen tool Spinnakr. What is Spinnakr?Read more

This is the sixth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors. We grade each campaign out of 10: 5 Points ATTRACT: the actual Google Ad 5 Points for CONVERT:Read more

What do these things have in common? Headlines Images Emails Web Pages Prices Online Forms Prices Tweets The theory that you can “blend” a golf club in a blender The answer is that all of the above can be TESTED! Testing gives you answers. Testing gives you insight. Testing gets you more business. The onlyRead more

A typical web surfer will spend less than eight seconds on a website. One, two, three, four, five, six, seven, eight seconds: not a lot of time. Why do people leave a website so soon? Here’s 10 of the most common reasons (and what you can do to fix them): 1. They’re not sure exactlyRead more

For business, a website has two main purposes: 1. To ATTRACT visitors 2. To CONVERT visitors into customers Do this with: Intelligent usability Smart, simple navigation Persuasive headlines and copywriting Pages that speak to each user at different stage of buying cycle Setting up conversion points and measuring success. A site should look good, butRead more

This is the fifth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors with PPC. We grade each campaign out of 10: 5 Points ATTRACT: the actual Google Ad 5 PointsRead more

We say it all the time.  Your website has two purposes, and two purposes only: To ATTRACT visitors To CONVERT visitors into followers, leads, and/or customers If you’re like most businesses, you probably focus a lot on the first one (via PPC, SEO, Email, Social Media, Blogging, etc.), and very little on the second. ButRead more

Remember the episode of Seinfeld where George decides to do “the opposite”? George: “No, no, no, wait a minute, I always have tuna on toast. Nothing’s ever worked out for me with tuna on toast. I want the complete opposite of on toast. Chicken salad, on rye, untoasted … and a cup of tea.” Well,Read more

Online marketing is an integrated medium. That’s worth repeating: online marketing is an integrated medium where each part affects another. It’s kind of like a Rubik’s Cube.  Each move you make to align colours on one side will affect the colours on the other sides. And to truly be successful at a Rubiks’ Cube, youRead more

Your website is not a cost, a tool, or a “thing” you need to have “just because”. It’s a salesman. And just like a salesman, it should be prospecting, closing deals, and bringing you business.  Constantly. If your website isn’t helping to grow your business, it’s probably time to invest in a better salesman (orRead more