A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People don’t care about your company, your mission statement, your philosophy, or even your product service.Read more
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B2B, Business Development, Conversion Optimisation, Conversion Rate Optimization, Copywriting, Customer Acquisition, Digital Marketing, Lead Generation | Comments are Closed | 13 February, 2018 | 1
Copywriting, GOOGLE ADWORDS, Paid Search, Pay Per Click, PPC | Comments are Closed | 27 July, 2015 | 1
Google Ads. Love them or hate them, they’re the reason Google is able to deliver you so many great products (Search, Gmail, Analytics, Drive, etc.) for FREE. In fact, Google’s take from its advertising platform (AdWords) totalled nearly $60 billion in 2014, or 90% of the company’s total revenue (Statista). So the question is, withRead more
Content Marketing, Conversion Optimisation, Conversion Rate Optimization, Convert, Copywriting, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Paid Search | Comments are Closed | 25 March, 2014 | 0
Follow this one rule and see how much easier it is to not only improve your writing skill, but also to sell more effectively.
Blogging, Content Marketing, Copywriting, Small Business Tools | Comments are Closed | 11 March, 2014 | 0
In where Robert Clarke visits the Toronto office of Atomic Reach, a business focused on helping you create better content.
Writing a blog? Use keywords in your url and page title. That will signal to search engines what the page is about, and rank it accordingly. Right? It depends. Are you writing your content for computers, or real people? If you’re writing for people (which you should be), they don’t respond to keywords as muchRead more
Attract, Business Development, Content Marketing, Conversion Optimisation, Convert, Copywriting, Email Marketing, Lead Generation, Search Engine Optimization, Social Media | Comments are Closed | 15 January, 2013 | 0
Remember the episode of Seinfeld where George decides to do “the opposite”? George: “No, no, no, wait a minute, I always have tuna on toast. Nothing’s ever worked out for me with tuna on toast. I want the complete opposite of on toast. Chicken salad, on rye, untoasted … and a cup of tea.” Well,Read more
Attract, Blogging, Business Development, Content Marketing, Conversion Optimisation, Convert, Copywriting, Keep, Lead Generation | Comments are Closed | 20 November, 2012 | 0
Your website is not a cost, a tool, or a “thing” you need to have “just because”. It’s a salesman. And just like a salesman, it should be prospecting, closing deals, and bringing you business. Constantly. If your website isn’t helping to grow your business, it’s probably time to invest in a better salesman (orRead more
Attract, Blogging, Content Marketing, Conversion Optimisation, Convert, Copywriting, Ecommerce, Email Marketing, GOOGLE ADWORDS, Keep, Lead Generation, Paid Search, Pay Per Click, Referral Marketing | Comments are Closed | 24 October, 2012 | 0
59% of B2B marketers say email is the most effective channel in generating revenue (Hubspot) What that means for you: Despite all the hype of social media, mobile, apps, etc., email still seems to be the most effective channel for generating revenue. You should use email to get traffic to your site, and keep yourRead more
Attract, Blogging, Content Marketing, Convert, Copywriting, Keep, Lead Generation, Search Engine Optimization, Social Media, Twitter | Comments are Closed | 18 October, 2012 | 0
Just like that tree that falls in the forest, if nobody’s reading your content does it still exist? It’s true. Great content will always find it’s own audience. But finding it faster is better. Once you’ve written that great blog, article, white paper, or press release, there’s a lot you can do to get moreRead more
Attract, Business Development, Copywriting, Social Media, Twitter | Comments are Closed | 24 September, 2012 | 0
The most important, overlooked, and easiest way to get more traffic to your blog is by improving your HEADLINES! John Caples, a legendary Ad Man, made a career on writing and testing direct mail headlines. He found that when split testing two different ads that had identical content, response rates for one headline over anotherRead more