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Home Archive by category "Customer Acquisition"

How Social Monitoring and Influence Marketing Can Benefit from Human-Powered AI

By Danny Brown | Artificial Intelligence, B2B, Customer Acquisition, influence marketing | 0 comment | 31 March, 2020 | 1

When social media first began gaining popularity with brands, the first thing they wanted to know was, “What are people saying about us?” It’s understandable – whereas before brands would only get to find out what the public’s perception of them was when the cash registers slowed down, now they could get insights on what wasRead more

How to Identify and Use Brand Influencers Effectively

By Danny Brown | Customer Acquisition, Customer Development, influence marketing, Influence Marketing Technologies | 0 comment | 10 March, 2020 | 2

The search for brand influencers, and how to identify them, has seen numerous pieces of technology come and go over the years. Some, good – others, not so much. As the sophistication of the technology has grown, so has the methodology of identifying brand influencers. Or has it? Despite numerous pieces of content, talks, caseRead more

Big Data and AI

Why You Need Context When It Comes to Big Data and AI

By Danny Brown | Artificial Intelligence, Customer Acquisition, Customer Experience | 0 comment | 19 February, 2020 | 7

One of the things marketers and brands alike continue to be excited about is the potential of Big Data and Artificial Intelligence (AI). This excitement is understandable – the ability to tap into previously unheard of sources of information about our customers is a very big thing indeed. Whether the excitement being generated is fullyRead more

Using Context Marketing to Meet the Needs of Your Buyers

By Danny Brown | Customer Acquisition, Marketing | 0 comment | 29 January, 2020 | 3

One of the buzzwords finding renewed popularity in the digital marketing space is context marketing, or the ability to look into the context of what your customers want and deliver on that need. While the term itself is nothing new, having been around for at least the last ten years or so, its newfound fameRead more

influence marketing campaign on buyers

How to Focus Your Influence Marketing Campaign on BUYING Customers

By Charmaine Deogracias | Customer Acquisition, influence marketing, Influence Marketing Methodologies | 0 comment | 1 October, 2019 | 3

There are three key reasons why people buy products, services, and ideas: they need it, they think they need it, and they were told it’s a need. In all these, influence marketing can play an important role.  A purchase driven by an actual need is rational, functional and intentional. Rational because there’s a reason toRead more

examples b2b brands using ai enhance cx

5 Examples of B2B Brands Using AI to Enhance Customer Experience

By Robert Clarke | Artificial Intelligence, B2B, Customer Acquisition, Customer Experience | 3 comments | 13 August, 2019 | 0

Artificial intelligence is well on its way to taking over the world. But that’s not a bad thing — that’s a good thing. The successful use of automation, artificial intelligence and emotional intelligence not only frees up time and resources for businesses, but it helps those companies to excel at a much higher rate thanRead more

5 platforms for b2b communities

5 Platforms to Grow Your Branded B2B Community

By Robert Clarke | B2B, Business Development, Customer Acquisition, Customer Development | 0 comment | 18 June, 2019 | 0

It’s well-known that communities are highly beneficial for B2C companies. Concepts like email lists and user-generated content have been used by companies to increase consumer engagement and curry brand loyalty while simultaneously maximizing the potential for future sales from this community. The same idea holds true for B2B organizations. In fact, a B2B community isRead more

How to Build a Community in the Healthcare Industry

By Charmaine Deogracias | Customer Acquisition, Customer Experience, Digital Marketing, Influence Marketing Methodologies, Social Experience | 0 comment | 11 June, 2019 | 2

When you think about how to build a community in the healthcare industry, and reduce the divide between medical and social circles, healthcare is the obvious connector. Social engagement happens in medical circles of health care providers, researchers, and patients just as medical talks also happen in social circles. This interplay happens because healthcare affectsRead more

blog lead gen tips

How To Turn Blog Reads Into Leads

By Robert Clarke | Conversion Rate Optimization, Customer Acquisition, Lead Conversion | 3 comments | 16 October, 2018 | 0

“Content is king” is something we hear frequently — but even a king has boundaries to his dominion. While content is definitely a critical component of your online presence and allows you to engage with the public in creative, organic ways, the best content in the world means nothing for your business if your business isn’t earning profit. YouRead more

google fake reviews

“Hey, Google” – Please Stop Fake Customer Reviews

By Sam Fiorella | Customer Acquisition | Comments are Closed | 3 April, 2018 | 2

My Google Home Assistant has heard me ask many things, from “Hey, Google…play Fleetwood Macs’ greatest hits,” to “Hey, Google…add red curry paste to my shopping list.”  And, often, she gets me and complies. Recently, I asked “Hey, Google…which pizzerias have the best ratings?” to which it provided a list of many within a 16Read more

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RECENT BLOGS

  • How to Grow Your Influencer Community Through Data
  • How Social Monitoring and Influence Marketing Can Benefit from Human-Powered AI
  • How to Identify and Use Brand Influencers Effectively
  • Why You Need Context When It Comes to Big Data and AI
  • 2020 Customer Experience Trends Not to Overlook

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