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Home Archive by category "Customer Acquisition"
blog lead gen tips

How To Turn Blog Reads Into Leads

By Robert Clarke | Conversion Rate Optimization, Customer Acquisition, Lead Conversion | 3 comments | 16 October, 2018 | 0

“Content is king” is something we hear frequently — but even a king has boundaries to his dominion. While content is definitely a critical component of your online presence and allows you to engage with the public in creative, organic ways, the best content in the world means nothing for your business if your business isn’t earning profit. YouRead more

google fake reviews

“Hey, Google” – Please Stop Fake Customer Reviews

By Sam Fiorella | Customer Acquisition | Comments are Closed | 3 April, 2018 | 1

My Google Home Assistant has heard me ask many things, from “Hey, Google…play Fleetwood Macs’ greatest hits,” to “Hey, Google…add red curry paste to my shopping list.”  And, often, she gets me and complies. Recently, I asked “Hey, Google…which pizzerias have the best ratings?” to which it provided a list of many within a 16Read more

website lead generation

The One Thing Your Website Is Missing that Will Get You More Leads

By Robert Clarke | B2B, Business Development, Conversion Optimisation, Conversion Rate Optimization, Copywriting, Customer Acquisition, Digital Marketing, Lead Generation | Comments are Closed | 13 February, 2018 | 0

A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People don’t care about your company, your mission statement, your philosophy, or even your product service.Read more

call tracking software google adwords examples

The Good, the Bad & The Ugly – Examples of Google Ads & Landing Pages for Search “Call Tracking Software”

By Robert Clarke | B2B, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, Pay Per Click, PPC | Comments are Closed | 12 December, 2017 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 16th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

b2b digital marketing trends 2018

Say No to FOMO: 7 B2B Marketing Trends You Need to Know to Grow Your Biz in 2018

By Robert Clarke | B2B, Business Development, Conversion Rate Optimization, Customer Acquisition, influence marketing | Comments are Closed | 21 November, 2017 | 3

Don’t let yourself catch the FOMO epidemic as you take your business into 2018. “Fear of missing out” is real in the fast-paced world of digital marketing. But fear not, we’re here to tell you the 7 hot B2B marketing trends that will grow your business in the coming year. 1. Harness the power of influence marketing. UsingRead more

tips to get more leads from your b2b website

5 Tips to Turn Your B2B Site into Your Top Sales Source

By Robert Clarke | B2B, Conversion Optimisation, Conversion Rate Optimization, Lead Generation | Comments are Closed | 24 October, 2017 | 2

Do you know what the the primary purpose of your B2B website is? It’s not to get traffic.  It’s not to get inbound links  It’s not even to rank #1 on Google. Those are all secondary goals. The main purpose of your website is to convert visitors into customers. Conversion.  Conversion.  Conversion. Your website needsRead more

google ads landing page examples influencer marketing software

Good & Bad Examples of Google AdWords Ads & Landing Pages for Search “Influencer Marketing Software”

By Robert Clarke | B2B, Conversion Optimisation, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, influence marketing, Landing Page Optimization, Lead Conversion, Lead Generation, Lead Generation, SaaS | Comments are Closed | 29 August, 2017 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

increase customer loyalty

Importance of Increasing Customer Loyalty

By Sam Fiorella | Business Development, Customer Acquisition, Customer Development, Customer Loyalty, Customer Satisfaction | Comments are Closed | 1 August, 2017 | 2

Increasing customer loyalty is a very important aspect of business today. There are too many choices for customers to go elsewhere on a whim. This is not to say that a company shouldn’t continue to acquire new customers, but the loyal customers are the ones that will name drop you in conversations. They will recommendRead more

Low Digital Marketing Acumen Is Hurting Brands

By Sam Fiorella | Customer Acquisition, Uncategorized | 0 comment | 26 August, 2015 | 0

There’s a discrepancy, it seems, between the amount of time marketers spend talking and blogging about digital marketing and their likelihood to actually execute digital marketing efforts. From the volume of articles written, conferences attended, and twitter chats participated in, one would assume that all marketers and the brands they represent are completely digitally savvyRead more

Does Your Business Need A Personality to Succeed Online?

By Sam Fiorella | Customer Acquisition | 2 comments | 15 March, 2015 | 0

A new report by the Interactive Advertising Bureau (IAB) highlights the importance of Display Rising Stars ads – a collection of six units that include the Billboard, Filmstrip, and Pushdown – “in giving more personality to the brand.” When I first scanned the report, I expected to see statistics about the increase in traffic drivenRead more

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  • How to Use Trends to Grow Your Business in 2019
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