“Content is king” is something we hear frequently — but even a king has boundaries to his dominion. While content is definitely a critical component of your online presence and allows you to engage with the public in creative, organic ways, the best content in the world means nothing for your business if your business isn’t earning profit. YouRead more
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Conversion Rate Optimization, Customer Acquisition, Lead Conversion | 3 comments | 16 October, 2018 | 0
Good & Bad Examples of Google AdWords Ads & Landing Pages for Search “Influencer Marketing Software”
B2B, Conversion Optimisation, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, influence marketing, Landing Page Optimization, Lead Conversion, Lead Generation, Lead Generation, SaaS | Comments are Closed | 29 August, 2017 | 2
We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more
Customer Acquisition, Lead Conversion, Lead Generation, Lead Nurturing | Comments are Closed | 2 April, 2014 | 0
In my last post for Sensei Blogs, I discussed the disruption to customer acquisition strategies that has been driven by SoLoMo or social, location, and mobile technologies. The point was that the merging of these technologies, which has increased real-time user engagement by consumers and customer data collection by businesses, has ushered in a trueRead more