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Home Customer Acquisition Archive by category "Lead Conversion"
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How To Turn Blog Reads Into Leads

By Robert Clarke | Conversion Rate Optimization, Customer Acquisition, Lead Conversion | 3 comments | 16 October, 2018 | 0

“Content is king” is something we hear frequently — but even a king has boundaries to his dominion. While content is definitely a critical component of your online presence and allows you to engage with the public in creative, organic ways, the best content in the world means nothing for your business if your business isn’t earning profit. YouRead more

google ads landing page examples influencer marketing software

Good & Bad Examples of Google AdWords Ads & Landing Pages for Search “Influencer Marketing Software”

By Robert Clarke | B2B, Conversion Optimisation, Conversion Rate Optimization, Customer Acquisition, GOOGLE ADWORDS, influence marketing, Landing Page Optimization, Lead Conversion, Lead Generation, Lead Generation, SaaS | Comments are Closed | 29 August, 2017 | 1

We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to “Attract” and “Convert” visitorsRead more

Managing Disruptions in Customer Acquisition Strategy with Social Relationship Software

By Sam Fiorella | Customer Acquisition, Lead Conversion, Lead Generation, Lead Nurturing | Comments are Closed | 2 April, 2014 | 0

In my last post for Sensei Blogs, I discussed the disruption to customer acquisition strategies that has been driven by SoLoMo or social, location, and mobile technologies. The point was that the merging of these technologies, which has increased real-time user engagement by consumers and customer data collection by businesses, has ushered in a trueRead more

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