You think your business has customer acquisition issues? Consider the plight of ice cream manufacturers and retailers during the winter months! Eating ice cream – let alone buying it – during the cold winter months is about as counterintuitive as buying sunglasses in London, England, where clouds and rain are permanent symbols on the weatherRead more
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How many of your customers are using their mobile device appendages to capture photos? A study conducted by Edelman and Shutterfly this year reports that 81% of US photo-takers (people who have taken at least 10 digital photos in the three months prior to polling) have done so using their smart phones. Consider the factRead more
We’re often amazed at the number of trade shows and industry conferences that occur across the country every day, and the number of new conferences that seem to pop up monthly. It seems there are more events than potential customers. The sheer volume of available events makes it that much more difficult for businesses toRead more
According to a recent study conducted by the Interactive Advertising Bureau (IAB), 96 percent of consumers research online before making a large purchase, especially when considering a new car. And the auto industry has taken notice, embracing digital and social platforms better than most of their colleagues in other industries. However, there’s nothing new inRead more
Ringling College of Art and Design, the premier art college located in Sarasota Florida, had the same goal that every higher education institution has: to increase admissions. However, while every college may have the same admissions goal, each faces a unique set of challenges in trying to achieve that goal. Ringling College is a private,Read more
Forsman & Bodenfors, Ikea’s Swedish agency, has turned to boxed themes to support the distribution of the retail giant’s latest catalogue (pun intended). However, like the popular Ikea Hacks generated by its loyal fans, Ikea’s new marketing effort has combined standard reality TV and sitcom themes to create innovative and captivating YouTube videos targeting Millennials.Read more
It’s almost time to reveal the secret location and videos of the hinted-at debauchery of Bud Light’s Party City! BBDO’s campaign, called “Up for Whatever”, has been promising Millennials the opportunity to be invited to the party of the year on Labour Day weekend at a yet-to-be revealed Bud Light town called “Whatever USA.” AlongRead more
We’ve been discussing the pitfalls of real-time content marketing here on the Sensei blog lately. Frequently, the issues reported revolve around the “need for speed” or the marketing team’s insistence on emulating successful campaigns by other brands that have capitalized on trending news/social topics. More often than not these campaigns have failed to deliver theRead more
A New York City restaurant is learning a valuable lesson in social media marketing and community management this week. Feast, a relatively new, yet popular, East village restaurant, finds itself at the center of brewing debate across social channels because of its reaction to a patron wearing Google Glass. In reality, the kerfuffle can beRead more
Memes about the use of poor grammar seem to be a staple of social media fodder, especially on social networking sites like Facebook. An even bigger trend in digital communications might be the calling out of people and brands for typos and poor grammar in status updates, blog posts, or marketing materials. The Internet mayRead more