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Trust. A simple word with great power in all facets of our personal and professional lives. Trust is defined as a firm belief in the ability, reliability, truth, or strength of someone or something. In business, this definition infers that trust is the acceptance of the value or quality of a brand, product or serviceRead more

OK, Marketers. Be honest. If I were to ask you what your first thoughts are when thinking of social media marketing, what would you say? If being honest the majority of you are thinking of social networks, social media influence or maybe social media ROI: all popular themes among my colleague today. If youre extendingRead more

I had a conversation with a colleague over lunch recently in which he admitted not knowing his wife’s work phone number. When questioned further, he admitted that the majority of their conversations were through BBMs. And therein lies the reality of modern communication. A shift in how people communicate started with e-mail and  further morphedRead more

What came first, the chicken or the egg? Without knowing it, this same dilemma seems to plague many C-Suite and marketing professionals as evidenced by their continued fixation on the latest trendy social media technology. Usually at the expense of good communication strategy. When called by clients to consult on marketing strategies, the questions thatRead more

  The majority of my clients who have reached out to me asking how they can leverage social media channels have come ready with case study after case study of viral campaigns that seemingly created an army of tweeters and followers. And the question:how do I create such loyal re-tweeters? And while I’m happy toRead more

I wanted to share a technique my firm has used for the past decade to drive substantial improvement in converting website traffic into revenue. We have been able to prove this prospect engagement process out over a variety of different industries in both B2B and B2C enterprises. We developed this approach to solve a hugeRead more

It is good to hear senior marketing people beginning to talk turkey about online demand generation now that some of the luster and magic has worn off of social media. And while both customer behavior and online tactics have evolved, the essence of good online demand generation has stayed the same for the past decade;Read more

A week or so ago, I wrote an article for www.B2Bbloggers.com  called Want to Engage Senior Executives? Think Mobile. Since this post, I have been speaking with some of my customers about advancing this notion. Here is what we have come up with: The problem with direct engagement of Business Elite is that it isRead more

I had an interesting conversation with one of my clients last night and it is one, not just myself, but every consultant and marketing executive has been thinking about since Social Media has become the craze. How do we get the leads? And by leads, we are talking qualified expressions of interest in doing businessRead more

I have been working with large enterprise for the past 12 years primarily focused on Demand Generation, online Demand Generation to be precise. It took until until last year for one of what I consider to be, the last stones to fall into place on my holistic approach to this art form. Just 11 yearsRead more