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Home Archive by category "Customer Experience"
Big Data and AI

Why You Need Context When It Comes to Big Data and AI

By Danny Brown | Artificial Intelligence, Customer Acquisition, Customer Experience | Comments are Closed | 19 February, 2020 | 7

One of the things marketers and brands alike continue to be excited about is the potential of Big Data and Artificial Intelligence (AI). This excitement is understandable – the ability to tap into previously unheard of sources of information about our customers is a very big thing indeed. Whether the excitement being generated is fullyRead more

2020 Customer Experience Trends Not to Overlook

By Sam Fiorella | Customer Experience | Comments are Closed | 4 February, 2020 | 2

The more things change, the more they stay the same. That could be construed as the theme of the customer experience trends we see coming in 2020. Or maybe we were just ahead of our time in 2019? In a nutshell, we’re still looking at consumer-driven engagements and experiences that add value to the consumer.Read more

Bad marketing

Why Bad Marketing Ruins the Customer Experience

By Danny Brown | Customer Experience, Marketing | Comments are Closed | 15 January, 2020 | 2

I’m a marketer. In marketing, our mission, if you like, is to instill desire. You may see a product you like, but don’t necessarily need. Marketing’s job is to instill enough desire around that product to make you need, or want, it. While there are several facets to marketing – including the afore-mentioned desire, asRead more

Brands and Marketers

Brands and Marketers Won’t Ruin Social Media – Consumers Will

By Danny Brown | Customer Experience, Social Experience | Comments are Closed | 7 January, 2020 | 2

There’s a popular saying that marketers have ruined social media. As a marketer, I agree and disagree. Yes, crappy marketing by brands, or crappy marketers in general, ruin social media. Yet that’s been true of any crappy marketing, and it’s not restricted to social media. Let’s face it, crappy anything ruins something. A crappy experience with aRead more

How Customer Experience Defines Your Brand

How Customer Experience Defines Your Brand

By Danny Brown | Customer Experience, Loyalty Marketing, Technology | Comments are Closed | 26 November, 2019 | 1

When it comes to defining how your business is perceived, customer experience plays a crucial role. Not only does it determine how loyal your existing customers are, but it also determines the brand perception of your business for new customers and/or clients. A perfect example of this was when my wife and I moved intoRead more

5 enterprise cx platforms

5 CX Platforms for Enterprise

By Robert Clarke | Customer Experience | Comments are Closed | 29 October, 2019 | 3

How important is the customer experience in the modern marketing climate? More than 80% of companies currently compete based largely or entirely on the basis of customer experience (CX). As well, according to one study, customer experience leaders outperform the market. In other words, what you sell or what you charge for it isn’t asRead more

b2b mobile experience examples

5 Examples of B2B Brands Using Mobile to Enhance CX

By Charmaine Deogracias | B2B, Customer Experience, Digital Marketing, Uncategorized | Comments are Closed | 27 August, 2019 | 1

In an era of mobile technology, the choice to do and make business is no longer tethered to a desk. Customers now judge a brand by its digital experience.  Mobile solution delivers more than just the convenience of connectivity and productivity to do business wherever and whenever.  The business case is clear and real asRead more

examples b2b brands using ai enhance cx

5 Examples of B2B Brands Using AI to Enhance Customer Experience

By Robert Clarke | Artificial Intelligence, B2B, Customer Acquisition, Customer Experience | 3 comments | 13 August, 2019 | 0

Artificial intelligence is well on its way to taking over the world. But that’s not a bad thing — that’s a good thing. The successful use of automation, artificial intelligence and emotional intelligence not only frees up time and resources for businesses, but it helps those companies to excel at a much higher rate thanRead more

How to Turn Customer Loyalty to Advocacy

By Charmaine Deogracias | Advocacy Marketing, Customer Advocacy, Customer Experience, Customer Loyalty, Customer Satisfaction, Social Media | 2 comments | 30 July, 2019 | 0

I am loyal to a particular brand of shampoo but the buck stops with me. I have an affinity to this one coffee shop, but not really loyal to it. Until it had a rewards program, at least… In not so many marketing jargons, simply put from a customer’s perspective, that’s loyalty and advocacy rightRead more

video for healthcare

5 Examples of Videos that Enhance Customer Experience in the Healthcare Industry

By Anna Lysova | Branding, Customer Experience, Social Media | Comments are Closed | 23 July, 2019 | 1

Today, pretty much every industry uses (or should be using!) video marketing. The healthcare industry is no exception. According to a report from HubSpot Research, 2019 is the year for video as a “holistic business approach”, meaning video content will be produced by all industries in a conversational, actionable, and measurable way. Video on landingRead more

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