Blog

There are many definitions and ways of practicing “influence marketing” and I’ve tried most of them. In fact, my failure with early forms of influence marketing schemes and tools is what drove me to co-author: Influence Marketing: How To Create, Manage, and Measure Brand Advocates in Social Media Marketing. In general, we’ve distilled the practiceRead more

With the decision to trade in my 7-year-old Acura MDX for a smaller crossover, I started one of those common life journeys that we either love or hate: buying a car. Do I buy another used car or a new one? Do I buy or lease? Should I buy foreign or domestic? Will I overcomeRead more

Great customer service goes beyond fixing a computer or handing out discounts. It’s about leaving people with a good feeling about your business. And thanks to social media, your customers and prospects are already sharing thoughts about your brand whether you like it or not. So if you want to minimize the negativity and amplify the positivity, here’sRead more

There’s no question that the Internet, social media, and digital technologies have changed the business landscape and the manner in which it operates. From the way business communicates with – and advertises to – consumers to how it conducts market research, and from the manner in which it hires new employees to how those employeesRead more

Modern business is faced with a greater challenge than its predecessors: Growing demand for revenue and profit at a time when the Internet has increased both competition and consumer power.  Ironically, the Internet, which promised greater opportunity for business to reach a larger audience, has increased the obstacles those businesses face in engaging and sellingRead more

Blogs, Facebook, Twitter, Instagram, Tumblr, Quora, LinkedIn….businesses are pushing harder and harder at engaging customers across multiple digital channels and social networks, each experiencing varied levels of success. It’s that success that I wish to discuss today. When asked what is social media success, most will give you the typical soft metrics including follower count,Read more

In a 2014 survey conducted by McKinsey & Company and the ANA, B2B and B2C marketers revealed the real forces disrupting marketing effectiveness today. Below is a summary highlighting the results. 1. Complexity and Fragmentation 48% of marketers reported that the fragmentations of the audience, and complexity of solutions and options for audience engagement, areRead more

There’s no doubt that that Internet has changed the business of retailing. Thanks to consumers’ proclivity for pre-purchase research and the availability of online commerce, retail growth is no longer dependent on brick and mortar expansion. In fact, expanding physical stores can negatively affect a retailer’s bottom line because online sales are eradicating revenues previouslyRead more

The landscape in which businesses operate has changed dramatically in modern times, yet the roles of marketing executives and departments have been slow to change. According to consulting firm Deloitte, the influence and agenda of marketing executives have expanded, yet their organizational context has not fully caught up — they often have only indirect inputRead more

Facebook has announced that it will soon be publishing an update to its iOS app, which will fix a flaw in the program that allows phone calls to be made without the user’s knowledge or consent. So, the downloading and use of a Facebook App could create security threats? Who’d have thunk it? Oh, wait…I could, andRead more