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Home Customer Experience Archive by category "CX Strategy"

5 Ways to Improve Customer Experience with Artificial Intelligence

By Charmaine Deogracias | Artificial Intelligence, Customer Experience, CX Strategy | 3 comments | 16 April, 2019 | 2

Think of Artificial Intelligence not as something to replace humans, but automating and augmenting our cognitive skills. From repetitive and mundane tasks to predictive analytics across multiple industries, AI has the intelligence of human thought but at a much larger scale. Depending on the type of AI in use, it can even go beyond humanRead more

The Shifts in Social Media That Will Advance Customer Experience

By Charmaine Deogracias | Content Marketing, Customer Experience, CX Strategy, Social Experience, Social Media, Uncategorized | 2 comments | 20 February, 2019 | 0

Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be multiple shifts in social that will redefine customer experience. But what does this mean for the business, or the customer?  For starters,Read more

ux vs cx

UX vs. CX: Two Different Concepts or Part of The Same Whole?

By Robert Clarke | Customer Experience, CX Design, CX Strategy | Comments are Closed | 11 September, 2018 | 1

Customer Experience is one of the most recurring themes on this site. We have Customer Experience blogs touching on things like sales and marketing to best practices and examples of some successful CX campaigns. On my last blog “Research Rules – How to Create an Excellent Customer Experience Strategy In 5 Steps!” I couldn’t help butRead more

customer experience strategy

Research Rules – How to Create an Excellent Customer Experience Strategy In 5 Steps!

By Robert Clarke | Customer Experience, CX Strategy | Comments are Closed | 14 August, 2018 | 1

So, you’ve been hearing all this buzz about Customer Experience Strategy and decide your company can’t afford to keep away any longer? Keep visiting your competitor’s website and are greeted by one of these? Although installing a chatbot onto your site is not enough to ensure a better customer experience for your visitors, if youRead more

brands invest in cx

Why Customer Experience is the New Sales & Marketing (and Why You should Invest in It)

By Robert Clarke | Customer Experience, CX Design, CX Strategy | Comments are Closed | 31 July, 2018 | 0

In a digital world where everyone has a great website, a newsletter, a live chat, a Facebook page, an app, and a blog – it’s hard to stand out. Enter Customer Experience (CX). CX is basically the sum total of how customers view and interact with your brand. And it’s going to be the bestRead more

5 B2B Customer Experience Examples

5 Killer Customer Experience Examples for B2B Brands

By Robert Clarke | Customer Experience, CX Strategy, Social Experience | Comments are Closed | 23 May, 2018 | 1

When customers buy from you, they want it to be an enjoyable experience that’s well-worth their valuable time. That’s in addition to buying a great product or service, of course. Customer experience goes beyond standard, expected customer service. It means intuitively guiding customers through the buyer’s journey in a way that caters to their interests,Read more

10 customer experience examples and best practices

10 Unique Customer Experience Examples & Best Practices to Boost Your Brand

By Sam Fiorella | Customer Experience, Customer Satisfaction, CX Design, CX Strategy | 4 comments | 16 May, 2017 | 4

NOTE: Updated May 2019 to include 10 more customer experience examples! Great customer service goes beyond fixing a computer or handing out discounts. It’s about leaving people with a good feeling about your business. And thanks to social media, your customers and prospects are already sharing thoughts about your brand whether you like it or not. SoRead more

Replace Customer Service Departments with Customer Experience Teams

By Sam Fiorella | Customer Experience, CX Strategy, Uncategorized | 4 comments | 9 June, 2015 | 0

Modern business is faced with a greater challenge than its predecessors: Growing demand for revenue and profit at a time when the Internet has increased both competition and consumer power.  Ironically, the Internet, which promised greater opportunity for business to reach a larger audience, has increased the obstacles those businesses face in engaging and sellingRead more

Survey: Real Forces Disrupting Marketing Effectiveness

By Sam Fiorella | Customer Development, Customer Experience, CX Strategy | Comments are Closed | 25 January, 2015 | 2

In a 2014 survey conducted by McKinsey & Company and the ANA, B2B and B2C marketers revealed the real forces disrupting marketing effectiveness today. Below is a summary highlighting the results. 1. Complexity and Fragmentation 48% of marketers reported that the fragmentations of the audience, and complexity of solutions and options for audience engagement, areRead more

You’re Reading This While on the Toilet Aren’t You?

By Sam Fiorella | Customer Experience, CX Design, CX Strategy, Social Experience | 6 comments | 13 October, 2013 | 0

We love our smart phones. For the vast majority of us, checking our phones for emails, text messages, news, and social media updates has become instinctual. Waiting in line for coffee…check the Weather Network app. At a red light…text your spouse. In a meeting…check email. At the airport…play online poker. At lunch…take and post anRead more

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