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Whether it’s the decision to buy a vehicle, go on a date or do business with a company, in every instance, every decision we make is governed by both emotion and logic. In fact the proper interaction of the two can lead to better conversions, more leads, better quality of leads and more loyalty andRead more

Over the centuries, philosophers, scientists and poets alike have tried to capture the definition of an inexplicable force that governs much of our existence. Via theory, formula, and verse, their attempts to give it some form we could all begin to understand took shape in powerful words that describe a natural force that affects kingsRead more

During a recent exchange on the growing impact of social customer service, Alan Berkson asked me “who creates the brand narrative”? Interesting question (as is often the case with Mr. Berkson). When I search back through Sensei Inc.’s research and client experiences, there’s really only one conclusion that can be drawn in answering this question.Read more

Businesses must quickly rethink their concept of mobile. Mobile is not a device. It’s not a new payment gateway. It’s not another marketing channel. Mobile isn’t just a channel and frankly, it’s evolving beyond a strategy. Mobile is the new Web that connects and I’d argue sustains other social and communication channels. Mobile devices haveRead more

Ok, so your business is no longer the industry leader. You’ve lost your market dominance. You’ve lost the support of your core audience and supporters. Your sales have plummeted beyond even the worst predictions. Your product has become a laughing stock. What do you do? Well, I can tell you what you don’t do. YouRead more

In my last post: Changing the Rules of Engagement, I challenged readers with the notion that business can no longer grow and thrive by simply being the best at their game as they once could. Today, winning requires the ability (and courage) to change the rules of the game completely. Innovation must be so radicalRead more

Call it the Trust Economy, the Social Economy, Social Business or other, much has been speculated, theorized and debated when considering what it takes for a business to grow and thrive in whatever this “new economy” is. The reality is that we don’t really know what this new economy is. Social Business is the trending paradigm-du-jourRead more

I recently read a very well written and passionate post by Thaddeus Howze called Anti-Social Media that I feel speaks to the irritation shown by many experienced marketers and technology pros. This one paragraph I believe summarizes Thaddeus frustration with the blogospheres preoccupation with Social Media: Social media has no meaning beyond what we giveRead more

In a previous post: What Happened to the Great Idea, I suggested that many business owners are too focused on scientifically analyzing the best practices of social media tactics or landing pages, which has caused them to forget that you first need a great idea. Without the great idea, no landing page nor social networkRead more

It is good to hear senior marketing people beginning to talk turkey about online demand generation now that some of the luster and magic has worn off of social media. And while both customer behavior and online tactics have evolved, the essence of good online demand generation has stayed the same for the past decade;Read more