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It’s a general rule (so take with grain of salt), but for most SMBs the cost of hiring a marketing agency is probably in the same ballpark as hiring a full-time marketing employee (not including the costs of things like Google AdWords or online advertising, media buying, etc.). And I’m sticking to this rule. I’veRead more

How much should I spend? How much are others spending? Should I be spending more or less? These are fairly common questions when it comes to spend on digital marketing services. And they’re not easily answered. That’s because it depends who’s asking the question, and who’s answering it. Some food for thought: The U.S. SmallRead more

I’ve still yet to come across a marketing strategy that can’t be summed up in three words: attract, convert, and keep. With digital marketing, your goal is to get people to your website, landing page, or web properties (attract). Once there, you want to give them a compelling reason to take some sort of action so youRead more

I think the word “agency” scares a lot of people. I know it scared me when I was on the corporate side. The word can conjure up thoughts of overelaborate marketing campaigns, expensive creative directors, big media buys, and a quick way to blow through your annual marketing budget. I’d be lying if I saidRead more

It’s hard to believe, but we’re already into our second week of September. The best time to start planning your holiday marketing strategy was months ago, the second best time is now! Here’s 10 tips to get you started. 1. Go Beyond Goals & Identify “Solvable Problems” I remember a workshop where the speaker arguedRead more

Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado… Overall Strategy As we always say, your digital marketing budget should strike a balance between Attracting, Converting, and Keeping Customers.Read more

I already ranted about Rogers OutRank and mass PPC platforms including Yellow Pages 360. But there’s one very important problem with them that I failed to mention. That is the problem of competition. Yellow Pages 360 marketing solutions offer Search Engine Optimization, Search Engine Marketing, and Display Marketing, among other things. But the problem withRead more

‘Tis the season to be merry. 86% of retailers expect growth this holiday season, despite most having no plans to increase their digital marketing budgets (Source). And it’s not just retailers. As KPIs and targets are being set for 2015, lots of businesses will be on the lookout for products, tools, and services that can helpRead more

Hypothetical, over-generalized, and to be taken with a grain of salt, but here’s how I’d spend $100K.