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Home Archive by category "Digital Marketing Budgets"
Why Hiring a Marketing Agency Isnt Necessarily Outsourcing

Why Hiring a Marketing Agency Isn’t Necessarily “Outsourcing”

By Robert Clarke | Digital Marketing, Digital Marketing Budgets, Marketing Agency | Comments are Closed | 22 March, 2016 | 0

It’s a general rule (so take with grain of salt), but for most SMBs the cost of hiring a marketing agency is probably in the same ballpark as hiring a full-time marketing employee (not including the costs of things like Google AdWords or online advertising, media buying, etc.). And I’m sticking to this rule. I’veRead more

What SMBs Spend on Digital Marketing Services

What SMBs Spend on Digital Marketing Services

By Robert Clarke | Business Development, Digital Marketing Budgets | Comments are Closed | 22 December, 2015 | 0

How much should I spend? How much are others spending? Should I be spending more or less? These are fairly common questions when it comes to spend on digital marketing services. And they’re not easily answered. That’s because it depends who’s asking the question, and who’s answering it. Some food for thought: The U.S. SmallRead more

attract convert keep digital marketing strategy

Simplify Your Marketing Strategy with “Attract, Convert & Keep”

By Robert Clarke | Attract, Business Development, Conversion Optimisation, Convert, Digital Marketing Budgets, Keep, Marketing Agency | Comments are Closed | 8 December, 2015 | 0

I’ve still yet to come across a marketing strategy that can’t be summed up in three words: attract, convert, and keep. With digital marketing, your goal is to get people to your website, landing page, or web properties (attract). Once there, you want to give them a compelling reason to take some sort of action so youRead more

reasons to hire marketing agency

5 Good Reasons to Hire a Marketing Agency (that You Probably Never Thought of)

By Robert Clarke | Business Development, Digital Marketing Budgets, Marketing Agency | Comments are Closed | 21 September, 2015 | 0

I think the word “agency” scares a lot of people. I know it scared me when I was on the corporate side. The word can conjure up thoughts of overelaborate marketing campaigns, expensive creative directors, big media buys, and a quick way to blow through your annual marketing budget. I’d be lying if I saidRead more

5 Tips for Your Holiday Marketing Strategy

By Robert Clarke | Business Development, Content Marketing, Digital Marketing Budgets, Landing Page Optimization | Comments are Closed | 8 September, 2015 | 0

It’s hard to believe, but we’re already into our second week of September. The best time to start planning your holiday marketing strategy was months ago, the second best time is now! Here’s 10 tips to get you started. 1. Go Beyond Goals & Identify “Solvable Problems” I remember a workshop where the speaker arguedRead more

2015 Marketing Budget

Tips for Your 2015 Digital Marketing Budget

By Robert Clarke | Business Development, Content Marketing, Conversion Rate Optimization, Digital Marketing Budgets, GOOGLE ADWORDS, Marketing Agency, Pay Per Click, Referral Marketing, Search Engine Optimization, Small Business Tools, Social Media | Comments are Closed | 31 December, 2014 | 0

Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado… Overall Strategy As we always say, your digital marketing budget should strike a balance between Attracting, Converting, and Keeping Customers.Read more

problem with yellow pages 360

The Big Problem with Yellow Pages 360 and Mass Marketing Platforms

By Robert Clarke | Business Development, Digital Marketing Budgets, GOOGLE ADWORDS, Lead Generation, Marketing Agency, Paid Search | Comments are Closed | 3 November, 2014 | 0

I already ranted about Rogers OutRank and mass PPC platforms including Yellow Pages 360. But there’s one very important problem with them that I failed to mention. That is the problem of competition. Yellow Pages 360 marketing solutions offer Search Engine Optimization, Search Engine Marketing, and Display Marketing, among other things. But the problem withRead more

5 Ways to Waste Your Marketing Budget this Holiday Season

By Robert Clarke | Business Development, Content Marketing, Conversion Optimisation, Digital Marketing Budgets, GOOGLE ADWORDS, Lead Generation, Referral Marketing | Comments are Closed | 27 October, 2014 | 0

‘Tis the season to be merry. 86% of retailers expect growth this holiday season, despite most having no plans to increase their digital marketing budgets (Source). And it’s not just retailers. As KPIs and targets are being set for 2015, lots of businesses will be on the lookout for products, tools, and services that can helpRead more

Digital Marketing Budgeting TIps

How I’d Spend a 100K Marketing Budget

By Robert Clarke | Conversion Optimisation, Conversion Rate Optimization, Digital Marketing Budgets, GOOGLE ADWORDS, influence marketing, Lead Generation, Marketing Agency, Paid Search, SEARCH ENGINE OPTIMIZATION, Start-ups, Website Optimization | Comments are Closed | 23 July, 2014 | 0

Hypothetical, over-generalized, and to be taken with a grain of salt, but here’s how I’d spend $100K.

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