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When I was a teen, back in the 80’s – yes, I’m old – there was this bakery just off my local high street. It was a family-owned bakery, and had a mix of fancies, pastries, bread and sweets (candy in North America). While the goods being sold were a great mix, and kept theRead more

In an era of mobile technology, the choice to do and make business is no longer tethered to a desk. Customers now judge a brand by its digital experience.  Mobile solution delivers more than just the convenience of connectivity and productivity to do business wherever and whenever.  The business case is clear and real asRead more

As a sector of the economy that produces finished goods, the manufacturing industry needs to be a money-maker. From cars, food and beverage, industrial/engineering equipment, to fashion and beauty – if it’s manufactured, then it needs to be marketed. Technology hasn’t just changed the way of thinking and doing things – it’s also changed theRead more

When you think about how to build a community in the healthcare industry, and reduce the divide between medical and social circles, healthcare is the obvious connector. Social engagement happens in medical circles of health care providers, researchers, and patients just as medical talks also happen in social circles. This interplay happens because healthcare affectsRead more

“Most websites lose. Almost all of them.” Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them…Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.”  That’s the intriguing intro of “Making WebsitesRead more

Five years ago, I penned an article entitled “The New Marketing Trend You Must Pay Attention To,”  in which I suggested that despite all the talk of new social media platforms and technologies, the one real trend you need to pay attention to is the speed at which marketers must operate, not what technologies andRead more

One of the main challenges that insurance companies face is a need to differentiate themselves. This industry overall, is just waking up to social media and influencer marketing, but some campaigns already stand out tremendously. Let’s have a look! 1. Sonnet And Optimism On Instagram Where do you least expect to see an Insurance ad?Read more

Influence marketing is constantly evolving. It’s no longer defined solely by number of followers, outdated vanity metrics and measures (see the fate of Klout), but now focuses on identifying the right influencers who have a greater impact on the desired market. Did you know? Businesses make $6 for every $1 they invest in Influence Marketing.Read more

Does this sound familiar? Someone from your team attends a sales and marketing conference for a few days only to return with an Instagram feed full of cocktail events and selfies with peers from other companies. Upon return, his or her day-to-day duties replace the actionable business plan that should have been implemented with theRead more

A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People don’t care about your company, your mission statement, your philosophy, or even your product service.Read more