Blog

Influence marketing is constantly evolving. It’s no longer defined solely by number of followers, outdated vanity metrics and measures (see the fate of Klout), but now focuses on identifying the right influencers who have a greater impact on the desired market. Did you know? Businesses make $6 for every $1 they invest in Influence Marketing.Read more

Does this sound familiar? Someone from your team attends a sales and marketing conference for a few days only to return with an Instagram feed full of cocktail events and selfies with peers from other companies. Upon return, his or her day-to-day duties replace the actionable business plan that should have been implemented with theRead more

A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People don’t care about your company, your mission statement, your philosophy, or even your product service.Read more

Updated June 2017 Digital marketing moves fast. No matter if you’re a small biz or big enterprise, it’s difficult to keep up to date with everything going on. So let’s take a breather, and I’ll try to answer some of the more common digital marketing FAQs. What is CRO? Conversion Rate Optimization.  It’s basically theRead more

Clients always ask, “what’s the biggest bang for my buck?” They want to know whether to invest in PPC, SEO, Social Media, etc. with their finite marketing budget. But no one ever asks where they should invest, as in geographically. And right now the place to invest marketing dollars is in Canada. That’s because the CanadianRead more

It’s a general rule (so take with grain of salt), but for most SMBs the cost of hiring a marketing agency is probably in the same ballpark as hiring a full-time marketing employee (not including the costs of things like Google AdWords or online advertising, media buying, etc.). And I’m sticking to this rule. I’veRead more

NOTE: This blog was published originally on my old website, which no longer exists.   I switched to a one-page website. And I think most businesses should too. When I say “one-page”, I’m excluding blog posts because I’m talking about the marketing/informational/brochure portion of my website – the stuff about the company, value, services, contact,Read more

We get a lot of digital marketing questions here at Sensei Marketing. I’ve tried to answer the most frequently asked questions below but beware – there often are no easy answers, never mind right answers. To truly be able to answer questions to help grow your business, I need to understand your business better. SoRead more