Does this sound familiar? Someone from your team attends a sales and marketing conference for a few days only to return with an Instagram feed full of cocktail events and selfies with peers from other companies. Upon return, his or her day-to-day duties replace the actionable business plan that should have been implemented with theRead more
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B2B, Business Development, Conversion Optimisation, Conversion Rate Optimization, Copywriting, Customer Acquisition, Digital Marketing, Lead Generation | Comments are Closed | 13 February, 2018 | 0
A guy walks into a hardware store. He finds a quarter inch drill bit and buys it. But he didn’t need a quarter inch drill bit. He needed a quarter inch hole. Let that sink in for a minute. People don’t care about your company, your mission statement, your philosophy, or even your product service.Read more
B2B, Business Development, Digital Marketing, Paid Search, SEARCH ENGINE OPTIMIZATION | Comments are Closed | 28 June, 2016 | 0
Updated June 2017 Digital marketing moves fast. No matter if you’re a small biz or big enterprise, it’s difficult to keep up to date with everything going on. So let’s take a breather, and I’ll try to answer some of the more common digital marketing FAQs. What is CRO? Conversion Rate Optimization. It’s basically theRead more
B2B, Business Development, Digital Marketing, GOOGLE ADWORDS | Comments are Closed | 5 April, 2016 | 0
Clients always ask, “what’s the biggest bang for my buck?” They want to know whether to invest in PPC, SEO, Social Media, etc. with their finite marketing budget. But no one ever asks where they should invest, as in geographically. And right now the place to invest marketing dollars is in Canada. That’s because the CanadianRead more
Digital Marketing, Digital Marketing Budgets, Marketing Agency | Comments are Closed | 22 March, 2016 | 0
It’s a general rule (so take with grain of salt), but for most SMBs the cost of hiring a marketing agency is probably in the same ballpark as hiring a full-time marketing employee (not including the costs of things like Google AdWords or online advertising, media buying, etc.). And I’m sticking to this rule. I’veRead more
Business Development, Conversion Optimisation, Conversion Rate Optimization, Digital Marketing, Lead Generation, SEARCH ENGINE OPTIMIZATION, Website Design, Website Optimization | Comments are Closed | 8 March, 2016 | 0
NOTE: This blog was published originally on my old website, which no longer exists. I switched to a one-page website. And I think most businesses should too. When I say “one-page”, I’m excluding blog posts because I’m talking about the marketing/informational/brochure portion of my website – the stuff about the company, value, services, contact,Read more
We get a lot of digital marketing questions here at Sensei Marketing. I’ve tried to answer the most frequently asked questions below but beware – there often are no easy answers, never mind right answers. To truly be able to answer questions to help grow your business, I need to understand your business better. SoRead more
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