Uber will deliver your Big Mac combo to your doorstep. Amazon wants to deliver your new shirt by drone. And Dominoes will soon deliver your pizza by a self-driving car, complete with a heated compartment to keep your pie warm. It’s the race to be the fastest, the most innovative, and the most convenient deliveryRead more
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Recently Facebook, Twitter, and now even Pinterest have added a “buy” button feature to their platforms. It makes sense, as these social media sites attempt to maximize monetization and take advantage of their massive usership. But adding “buy” buttons isn’t exactly groundbreaking. It’s more or less an affiliate play. And just like old-school affiliate marketing,Read more
With the demise of independent stores on the rise, how can smaller retailers and shopping districts compete?
Conversion Optimisation, Ecommerce, Email Marketing, Paid Search, Pay Per Click | Comments are Closed | 25 November, 2012 | 0
Your online store is booming. You’ve got Pay Per Click campaigns driving traffic to your store. Your store’s sweet design is easy to navigate and has a simple checkout. You’ve even got your Facebook fans shopping. But even if your store is booming, it can always be better. In fact, if you’re not doing theseRead more
Conversion Optimisation, Convert, Ecommerce, Lead Generation, Website Design | Comments are Closed | 6 November, 2012 | 0
You’ve paid a lot of money to attract traffic to your website (PPC, SEO, Email Social Media, Content Marketing, etc.) and now it’s time to convert those visitors into customers. Converting visitors into prospects could mean any number of things, including: A newsletter sign-up Sharing a piece of content via social media Downloading a whiteRead more
Attract, Blogging, Content Marketing, Conversion Optimisation, Convert, Copywriting, Ecommerce, Email Marketing, GOOGLE ADWORDS, Keep, Lead Generation, Paid Search, Pay Per Click, Referral Marketing | Comments are Closed | 24 October, 2012 | 0
59% of B2B marketers say email is the most effective channel in generating revenue (Hubspot) What that means for you: Despite all the hype of social media, mobile, apps, etc., email still seems to be the most effective channel for generating revenue. You should use email to get traffic to your site, and keep yourRead more
Business Development, Conversion Optimisation, Ecommerce, Lead Generation, Slider, Small Business Tools, Uncategorized, Website Design | Comments are Closed | 17 February, 2012 | 0
In the Small Business Tools Review blog series, we review and recommend apps, software, and tools that we actually use – and hopefully you will too! In this blog we review the user testing tool called YouEye. What is YouEye? YouEye is a clever name. It refers to UI, or User Interface, as well asRead more
Conversion Optimisation, Ecommerce, GOOGLE ADWORDS, Lead Generation, Paid Search, Pay Per Click, Search Engine Optimization | Comments are Closed | 7 January, 2012 | 0
In an offline world it might be ridiculous to expect a sales person to be able to sell you on a product or service in 5 seconds, but online, that’s exactly what you’ve got. Studies have shown that a website visitor will make a decision to stay or leave (bounce) your site within 5 secondsRead more
Business Development, Conversion Optimisation, Ecommerce, Email Marketing, Slider, Social Media, Uncategorized | Comments are Closed | 27 December, 2011 | 1
According to our number crunching friends at Forrester Research, US online retail sales are to reach $248.7 billion by 2014. That’s a lot of transactions. So whether you’re looking to start an online store, or are already running one, here’s our list of top Ecommerce resources for your shopping cart satisfaction: Shopping Cart Platforms EcommerceRead more
Business Development, Ecommerce, Email Marketing, GOOGLE ADWORDS, Paid Search, Pay Per Click, Search Engine Optimization, Slider, Social Media, Uncategorized | Comments are Closed | 8 December, 2011 | 0
Times are tough, and so is the competition. If you’re looking for ways to improve business sales for 2012, Op Ed Marketing recommends 3: 1. Email and Social Media Marketing No matter how big or small your business, or what industry you’re in, you need to be communicating with your customers and potential customers. Always.Read more